|
Project Overview
|
1. Project Name
|
澜沧江沿岸秀山休闲旅游度假区建设项目
Xiushan
Leisure Tourism Resort Construction Project along Lancang River
|
|
2. Project Industry
|
Tourism and
Culture Industry
|
|
3. Project Site
|
Xiushan
Village, Zhentai Town, Zhenyuan County
|
|
4. Project Overview
|
In
combination with the construction of Xigui Town in Lincang City and the
development opportunities brought by the construction of Mojiang-Lincang Expressway
Entrance and Exit and Lancang River Landscape Bridge, and through
comprehensive analysis of advantages and disadvantages and scientific
planning and guidance, the project makes comprehensive arrangements for the
functions, spaces, facilities and environmental landscape of the five core
areas of Baojia Group rubber forest, Xiushan Village Sub-district, Xiushui
Beach, Reshuitang Hot Spring and Sishibadaowan. The project proposes
improvement and reconstruction measures for the environmental landscape, improvement
of supporting tourism service facilities, establishment of characteristic
landscape culture nodes, and comprehensive development of Lancang River
Riverside Tourism Water-loving Project, with a focus on the establishment of
Tourism Culture Service Center, Mid-level Forest Hotel, Starry Hot Spring
Rehabilitation Center, and Heman Grassland Self-driving Camp. In addition,
the ecological, landscape and cultural pattern of the 10km riverside zone on
the right bank of Lancang River will be optimized in an overall way to create
an overall riverside environmental landscape with unique charm. Through the
comprehensive improvement of riverside space, functions, supporting service
facilities and environmental landscape, the project will promote landscape interaction,
and the relations between culture and ecology, architecture and environment,
industry and landscape, so as to achieve the construction and development
goals of "beautiful landscape, amusing rubber manor and tea tourism
station". The construction of the project will actively integrate into
the overall situation of constructing Pu'er City into an International
Eco-tourism Destination and the "one river and two cities" common
development and deployment between the two banks of Xigui, Linxiang District,
Lincang City. The cultural and tourism resources of Zhentai
Town-Xiushan-Xigui will be linked together through the "one road and one
river" to realize the interaction of resources on both banks and promote
the synergistic development of economy and society on both banks on condition
that seeking common ground while reserving differences.
|
|
Project Implementation Background
|
1. Industrial Policies
|
(1) No. 1
Central Document. From 2004 to 2021, the Central Committee of the Communist
Party of China has issued the No. 1 Central Document with the theme of
"agriculture, rural areas and farmers" for 18 consecutive years,
emphasizing the status of "agriculture, rural areas and farmers" as
the "top priority" in the period of China's socialist
modernization. Rural revitalization should be promoted and attention should
be paid to the development of rural industrial economy. An important way is
to vigorously develop rural tourism. Rural tourism economy is a compound
economy, which has multiple advantages such as boosting agricultural
transformation and increasing rural development popularity, and is a
significant part for implementing rural revitalization strategy.
(2)
Implementation Opinions of the General Office of the People's Government of
Yunnan Province on Promoting the Development of All-for-one Tourism (YZBF
[2018] No. 71) clearly stated that rural tourism should be vigorously
developed. It is suggested to create a number of famous tourist villages -
select a number of natural villages with abundant tourism resources,
convenient transportation and perfect public service facilities, highlight
the functions of rural sightseeing experience and leisure vacation, and speed
up the creation of famous tourist villages; Build a number of flower field
(agricultural) tourism demonstration bases-learn from the experience and
practice of international flower field (agricultural) tourism development,
actively promote the integration of agriculture and tourism, and build a
number of rural camps, rural parks, art villages, cultural and creative
agricultural parks, farmhouses, research and study tourism bases, etc.
|
|
2. Upper-Level Plan
|
Xiushan Characteristic Town Planning (Unfinalized)
|
|
Project Construction Plan
|
1. Project Site Overview
|
(1) Project
Site: Xiushan Village, Zhentai Town, Zhenyuan County
(2)
Preliminary Work: A dedicated working group has been established for the
project, and the planning area does not involve "three red lines".
The infrastructure is constructed by special government bonds in the
preliminary stage, laying good conditions for investment attraction in the
later stage.
|
|
2. Construction Duration
|
3-5 years,
rolling development.
|
|
3. Investment Estimate
|
1. Investment Estimate: RMB 1275 million.
2. Fund Raising: Special government bonds+self-raised by enterprises.
|
|
4. Project Content
|
(1) Development Strategy: Common development strategy for "one river
and two banks", with differentiated complementation, transportation
interconnection, landscape complementation and shared tourist source.
The
resources on the both banks will be developed on condition that seeking
common ground while reserving differences, with respective features and
staggered development. Taking advantage of the tea industry in Xigui, the
natural leisure characteristics of Xiushan will be fully explored, and the
brands of "Beauty of Xiushan" and "Tea of Xigui" will be
linked together. Meanwhile, the project will complement the both banks in
outdoor, food, accommodation and other business forms to jointly establish
the most potential leisure tourism resort along Lancang River.
(2) Project Content:
Core Area
01——Baojia Village Group
Centering
on the themes of "waterfront leisure" and "forest
resort", the area is equipped with hillside hotels (forest chalets) and
characteristic residential inns to provide visitors with high-quality
accommodation experience of "living by the river". At the same
time, the construction of forest walkways, forest ornaments and other
supporting facilities can improve the environment in the whole area.
Core Area
02——Xiushan Village Market Town
This area
gives full play to the central function of the resort, with key construction
points of supporting facilities such as tourist service center, parking lot,
food street, etc. At the same time, the market town streets will be landscaped
and upgraded, the service safety function of Xiushan wharf will be improved
to realize standardized ferry management and reasonable planning of cruise
route.
Core Area
03——Xiushui Beach
Centering
on the theme of "water-loving sports", and according to the water
level change of Lancang River, this area will be built into a well-known
outdoor water sports paradise, including kayaking, water motorcycle,
motorized rubber boat, water flywheel, rubber boat, water trampoline, yacht,
etc.
Core Area
04——Reshuitang Hot Spring
This area
can center on the development theme of "wild and luxury hot
springs", and functions with certain quality and natural sense such as
starry pools, valley hotels and rice field cafes can be arranged as the
Wellness Center of the resort.
Core Area
05——Sishibadaohe
Making full
use of the scarce resources of large intertidal zone and grassland brought by
the water level change of Lancang River, this area can focus on the
construction of weekend destinations full of wild fun for families and
friends, such as starry tents, RV camps and camp theaters; At the same time,
beer festivals can be held in cooperation with "Lancang River
Beer". And with the help of short videos, this area can be built into an
internet-famous tourist attraction to drive the development of the whole
region.
|
|
Project Advantages
|
1. Industrial Basis
|
From May 1
to May 5, Pu'er received 571,100 tourists, up 60.24% year on year, up 40.74%
from 2019. The tourism revenue was RMB 340 million, up 57% year on year.
Among them, the number of overnight tourists was 212,800, up 106.62% year on
year, up 25.23% from 2019.
At the same
time, self-driving tour, rural tour and short-distance tour have become
highlights of growth. It is reported that during the May Day holiday, the
number of self-driving vehicles entering and leaving the province reached
8.937 million, with a year-on-year increase of 53%, among which the number of
self-driving vehicles in Honghe, Yuxi, Zhaotong, Kunming and Lijiang exceeded
700,000. The number of self-driving vehicles in Honghe reached 1.917 million,
and the growth rate in Zhaotong reached 332%, making it a new growth point.
In terms of destination selection, more tourists tend to choose picking
bases, farmhouses, ecological farms, park wetlands and mountains and lakes.
|
|
2. Resource Advantages
|
(1) Pu'er
is rich in tourism resources and deserves the name of "natural oxygen
bar" and "spring city in spring city". Pu'er is one of the
regions with the best ecological environment in China and even the world.
The average
annual temperature of Pu'er is 18-22 °C, without severe cold in winter and
heat in summer;
It is a
rare oasis along the Tropic of Cancer desert zone, which is called "the
Paradise of the World, the World of Paradise" by the United Nations
Environment Programme (UNEP);
The good
rate of ambient air is 99.7%, with a negative oxygen ion content of more than
10,000/cm³;
Pu'er is
rich in biodiversity, with a forest coverage rate of 68.7%, 47.1% higher than
that of China, and is the second largest tropical rainforest in the world
after the Amazon River. It is one of the regions with the richest
biodiversity in China and ranks first in Yunnan province in terms of the
total value of forest ecosystem services.
(2) The
cultural history, natural landscape, ethnic customs, "origin of
tea" culture and countryside landscape of Zhenyuan County complement
each other and are the "rich land" of characteristic tourism
resources and the "virgin land" of high-end tourism development.
Zhenyuan
County is located in the middle of Ailao Mountain and Wuliang Mountain in
Yunnan-Guizhou Plateau, alternating with rivers, forming the geomorphic
outline of "five valleys and five ridges" high in the north and low
in the south. The highest altitude is 3137.6 m, the lowest altitude is 774 m,
and the annual average temperature is 18.5 °C, is the southern subtropical
monsoon climate. Nature gives high mountains, deep valleys and vast forests
to Zhenyuan.
There are 2
nature reserves in Zhenyuan County. In Qianjiazhai primitive forest of Ailao
Mountain National Nature Reserve, there are wild ancient tea trees growing
for more than 2700 years, making Zhenyuan the hometown of the King of Wild
Tea Tree in the world. Zhenyuan is the kingdom of plants and the paradise of
animals. There are more than 1,800 rare protected plants such as Taxus
chinensis and Alcimandra cathcardii, and the wild ancient tea tree community
covers an area of 52,000 mu. There
are more than 800 rare protected animals such as black crested gibbons and
green peafowls, and it is one of the reserves with the most species of
thrushes in China. The negative oxygen ion concentration in the forest in
Qianjiazhai of Ailao Mountain reaches 20,000~30,000 ions/cm3(the
standard concentration of negative oxygen ions in fresh air shall not be less
than 1000-1500 ions/cm3 as stipulated by the World Health
Organization), which is a natural oxygen bar in fact.
The
Zhenyuan tea culture has a unique charm, and the tea culture blends with
nature and complements each other. As a county where many ethnic groups live,
the production and life of the people are closely related to tea. Tea is
integrated with the people and their life, forming their own lifestyle for
tea tasting. The people chew the fresh tea, taste the fragrance, enjoy the
happiness of labor. Tea as the gift, they convey the simplicity and kindness.
Tea as the toast, they welcome all. In terms of tea drinking, there are
traditional roasted aroma tea, heating cage tea, Kucong People's earth pot
tea, fresh leaf bamboo tea, unique chewing raw tea, sugar tea,
"sacrificial" tea, roasted rice sugar pine tea, and light tea.
Zhenyuan tea culture has a long history, and the tea is exported to both home
and abroad, thus forming the famous ancient tea horse post roads, which are
dominated by the Bianjiang River and runs through Ailao Mountain.
|
|
3. Supporting Conditions
|
The project
has five core areas, and the foundation of each core area is different. The
project will be developed in the way of "overall planning, step-by-step
construction, single-point popularity, step-by-step accumulation" to
ensure that the project is investable and implementable.
Level 1
Development——Xiushui Beach. This area is flat with a beach extending to the
Lancang River, providing a perfect place for water-loving activities. It is
less difficult to develop and is the best place to gather people and have
weekend tour.
Level 2
Development——Sishibadaohe. The resource conditions in this area are
relatively scarce compared with the surrounding areas. According to the water
level change of Lancang River, it can attract the surrounding tourists and
create an "internet-famous attractions" in cooperation with holiday
activity marketing, which is the starting point for distinguishing this area
from other tourist areas and becoming famous.
Level 3
Development——Xiushan Village Sub-district. As the center of the whole tourist
area, it is most important to do a good job in the safe distribution of
tourists. After completing the construction of the preliminary infrastructure
and tourist walkways, the residents can be mobilized to provide local food
for tourists, so as to create a food street. It is recommended that this area
be gradually optimized with the development of the whole resort.
Level 4
Development——Baojia Group Rubber Forest. Based on superior location
conditions, this area is the best choice for building hillside hotels and
characteristic homestays, as well as an important area for extending the stay
time of tourists and winter resort.
Level 5
Development——Reshuitang Hot Spring. Due to a certain distance from Lancang
River, this area is prone to faults in functional linkage with the preceding
areas, so it is recommended to gradually develop it after the whole resort is
mature; Although it is not easy to develop the hot spring area, it is an
important path to improve the quality of local tourism and attract high-end
tourists.
|
|
4. Location and Transportation
|
After the opening of Mojiang-Lincang Expressway,
it only takes 40 minutes from Lincang to Xiushan, which further promotes the
co-prosperity of resources and tourists of "one river and two
banks".
(1)
Geographical location of Xiushan Leisure Tourism Resort along Lancang River:
West of Zhenyuan County, Yunnan Province, the left bank of Lancang River, and
"Xigui International Tea Culture Characteristic Town" of Linxiang
District in Lincang City across the bank.
(2) The
opening of Mojiang-Lincang Expressway in January 2021 has greatly shortened
the temporal distance between the main nodes of the east-west line from
Mojiang-Lincang on the South Ring of Great West Yunnan Tourist Ring. By
seizing the opportunity and giving full play to the resource advantages,
Xiushan Village of Zhentai Town will be rediscovered from an isolated
riverside village.
(3) The
regional three-dimensional transportation system of water, land and air is
gradually matured and the passenger source assurance system is gradually
improved.
——One
horizontal and four longitudinal expressways: Mojiang-Lincang Expressway,
Zhentai-Jinggu Expressway, Pu'er-Dali Expressway, etc. formed the
"north-to-south, east-west" fast channels connecting the exits of
the three-dimensional transportation system, providing a convenient
foundation for self-driving travel.
——Wharf
construction enhances waterway linkage: The construction of Xiushan Wharf
connects the waterway transportation linkage.
——Aviation
benefits from dual airport radiation: Mengda Airport and Lincang Airport will
attract more high-end tourists for Xiushan tourism and lay the foundation for
the development of leisure and vacation tour.
——The
railway extends to the transit route of Great West Yunnan Tourist Ring:
Dali-Lincang Railway and Yuxi-Mohan Railway expand and extend the possibility
of tourist flow entering the area.
|
|
5. Development Opportunities
|
From June
10 to 11, 2021, Yunnan Provincial Committee of the Communist Party of China
and the People's Government of Yunnan Province held an on-site meeting in
Pu'er. The meeting emphasized that Pu'er City should give full play to its
advantages, identify the correct path, and strive to build itself into a
green economic demonstration zone, a demonstration zone for enriching people
in borders, and an international eco-tourism destination.
Pu'er has
excellent ecology, climate, air quality and resources, which are its
advantages to develop high-end wellness tourism. Pu'er City should raise
awareness, carry out government support, strengthen planning, investment
attraction and project construction, and build a number of high-end scenic
spots, pastoral complexes, high-end hotels, and high-end tourism products
with great generosity, high standard and vigorous promotion, aiming to become
an international eco-tourism destination.
|
|
Factors Guarantee
|
1. Production Operation Cost
|
Land for Industry: The price of construction land shall be auctioned according to the bid,
auction and listing price.
Electricity for Industry
•Electricity
for residential domestic use: RMB 0.45-0.8/kWh
•Electricity
for general industrial and commercial power consumption: RMB 0.646-0.666/kWh
Water for Industry
•Water for
residential domestic use: RMB 2.6/t
•Water for
general industries and businesses: RMB 3.1/t
•Water for
special industry: RMB 3.3/t
Labor Force
RMB
25,000-30,000/year/person
|
|
2. Raw Material Supply Cost
|
None.
|
|
Project Policy Support
|
1. Business Environment Improvement
|
Notice of the General Office of the People's
Government of Yunnan Province on the Issuance of 28 Measures for Further
Optimizing the Business Environment to Better Serve the Market Entities in
Yunnan Province (YZBF
[2020] No. 60): 28 measures are proposed in 6 aspects to accelerate the
development of a market-oriented, law-based and international business
environment of "handling affairs without asking for help, online
approval, handling affairs by one visit only" and "guaranteed
service throughout the whole process".
Action Plan for Continuously Optimizing the
Business Environment of Yunnan Market Supervision in 2021 (YSJF [2021] No. 2): Based on the actual demands
of enterprises, 20 specific measures are put forward in 8 aspects to strengthen
weak links, close the loopholes, strengthen weakness areas, promote
improvement, focus on solving the "pain points",
"bottlenecks" and "difficulties" faced by enterprises;
further stimulate market vitality and social creativity to create a market-oriented,
law-based, and international first-class business environment.
|
|
2. Fiscal and tax preferential policies at all levels available to
enterprises such as provincial/municipal/district/county/park investments
|
(1) Policies of Pu'er City for
Encouraging Foreign Investment (Trial) (PZF [2016] No. 50) ——
Land Preferential Policy. Land for construction
of tourist attractions and information industry projects with an investment scale of more than RMB 100 million,
foreign-invested enterprises shall obtain land according to law. After the
completion and commissioning, the enterprise shall be supported by 50% of the
land transfer fees paid by the enterprise in the form of financial support
for industrial development in 3 years.
Preferential
Policies on Finance and Taxation. The income tax rate for enterprises investing in
the "four major bases" and "four major new industries" in
Pu'er City and those conforming to the Catalog of Encouraged Industries in
Western Regions shall be reduced to 15%; For foreign-invested enterprises
investing in the tourism, leisure and health resort industry, characteristic
biological industry, plateau characteristic agriculture, modern forestry,
trade and logistics industry, green industry and information technology
industry in Pu'er, with an investment scale of more than RMB 100 million, an
investment intensity of not less than RMB 3 million per mu of construction land, more than 100 jobs and an annual output
value of over RMB 100 million, within five years, the enterprise shall enjoy financial
support according to 20% of the retained portion of the enterprise's annual
tax payments to cities and counties (districts); Newly-built and introduced
leisure resort or business hotels managed by well-known hotel management
groups at home and abroad, with a commissioned management period of 3 years
or more and an investment amount of RMB 300 million or more (excluding land
investment) (the brand shall be confirmed in the Catalog for the Introduction of Famous Hotel Brands at Home and
Abroad in Yunnan Province), a one-time reward of RMB 8 million will be
awarded to such hotels after the completion and operation, and the city and
county (district) finances will each bear 50%. The municipal finance will
award RMB 500,000 and RMB 200,000 respectively (without repetition) for
enterprises investing in residential inns that meet the 5-star and 4-star
standards.
(2) Pu'er Municipal "Healthy Life
Destination Brand" Incentive Measures to Encourage Enterprise Investment (PZSWF (2020) No. 1) ——
Reward Standard. If the construction of leisure,
resort, wellness, cultural tourism and other projects invested by the
enterprise in Pu'er City has commenced and meets the regulations, the
enterprise shall voluntarily submit an application for reward and subsidies,
which shall be granted up to 5% according to the amount of new investment
completed by the enterprise after review and approval.
|
|
Benefit Analysis
|
(1) Profit Points: Income from travel experience (water sports, ferry, etc.), accommodation,
catering and shopping.
(2) Income Calculation: According to the preliminary calculation, the
overall investment payback period of the project is about 10-11 years, and
the overall payback period of the project is about 10-11 years. The five core
areas can be independently developed and operated to enhance the liquidity of
funds.
|
|
Investment Promotion Direction
|
Operation
of water sports, development of waterfront resort towns, development and
operation of resort hotels (homestays).
|
|
Cooperation Pattern
|
Sole
proprietorship; cooperation, joint-stock cooperation, etc.
|
|
Contact Information
|
Contact
Authority: Culture and Tourism Bureau of Zhenyuan County
Contact
Person: Luo Zhikun
Tel.:
15911286928
|
滇公网安备 53011102001196号
