元谋金沙湖旅游度假区 Jinshahu Tourism Resort in Yuanmou County

Project Overview

1. Project Name

元谋金沙湖旅游度假区

Jinshahu Tourism Resort in Yuanmou County

2. Project Industry

Tourism and Culture Industry

3. Project Site

Qixian Resettlement Site in Jiangbian Township

4. Project Overview

Jinshahu Tourist Area in Yuanmou County relies on the "towering gorges, placid water" landscape formed after the completion of Wudongde Hydropower Station on Jinsha River and the Jiangbian Township Market Town surrounding "One Park and Two Zones, Two Rivers with Four Riversides" (National Long March Cultural Park, Scenic Spots, Tourist Resorts; Jinsha River Ecological Scenic Belt, Longchuan River Leisure Landscape Belt), with focus on the construction of Longjie Ferry Red Army National Long March Cultural Park in Yuanmou County (Red Army Memorial Hall upgrading and reconstruction, Qipan Mountain Battle Heritage Park, Red Army Long March Monument Park, etc.); Jinsha Bay (Rican Jinsha, Resort Commercial Complex, Resort Hotel Cluster, Nature Education Park, etc.); Sunshine Town (Food Street, Yiqing Flower Sea, Rehabilitation Center, Wellness Homestay, etc.); Sports Peninsula (Winter Training Center, Tourist Service Center, Water Sports Base, etc.); Jinsha River Water Tourism Spot, Biodiversity Museum, Chengdu-Kunming Railway Heritage Park. Meanwhile, the ecological treatment of reservoir hydro-fluctuation belt, construction of lakeside wetland landscape, and improvement of public service facilities and supporting infrastructure are ongoing.

Project Implementation Background

1. Industrial Policies

1. Outline of the Program for Health China 2030

2. Construction Scheme of the Great Wall, the Grand Canal and National Long March Cultural Park

3. Three-year Action Plan for Cultivating and Developing New Consumption Forms to Unleash Consumption Potential in Yunnan Province (2021-2023)

4. Notice of the People's Government of Chuxiong Yi Autonomous Prefecture on Issuing the Three-Year Action Plan for High-quality Development of Tourism Industry in Chuxiong Yi Autonomous Prefecture (2020-2022)

5. Notice of the People's Government of Yuanmou County on Issuing the 14th Five-Year Plan (2021-2025) for National Economic and Social Development of Yuanmou County and the Outline of Long-Range Objectives through the Year 2035

6. Cultural and Tourism Development Planning of Yuanmou County during the 14th Five-Year Plan (2021-2025)

2. Upper-Level Plan

The Overall Planning and Conceptual Planning of Jinshahu Tourism Resort in Yuanmou County, Overall Planning of Scenic Spots in Yuanmou County and Overall Planning of Jiangbian Township, Yuanmou County, Chuxiong Yi Autonomous Prefecture, Yunnan Province have been completed.

Project Construction Plan

1. Project Site Overview

(1) Project Site: Qixian Resettlement Site in Jiangbian Township

(2) Land Scale: 1200 hectares

(3) Land Usage: The land use in the planning area is mainly forest land, farmland and water areas, and the terrain is mostly mountains and valleys, accounting for 97.27% of the total land area. The construction land accounts for 2.73% of the total area, mainly distributed in villages on both sides of the flat valley.

2. Construction Duration

6-8 years.

3. Investment Estimate

(1) Investment Scale: The total investment is about RMB 10 billion.

(2) Fund Raising: Joint venture, sole proprietorship, cooperation, etc.

4. Project Content

(1) Project Positioning: The project focuses on the construction of an international-level high-quality resort tourism destination with the core competitiveness of cold shelter and wellness, integrating ecological sightseeing, lakeside leisure, science popularization and cultural tourism, and Red Culture research and training.

(2) Functional Zoning: The project focuses on "One Park and Two Zones, Two Rivers with Four Riversides", i.e. National Long March Cultural Park, wellness area, tourism and sightseeing area, to build an ecological sojourn city. One Park and Two Zones: National Long March Cultural Park, Scenic Spots, Tourist Resorts; Two Rivers with Four Riversides: Jinshahu Ecological Scenic Belt, Longchuan River Leisure Landscape Belt.

(3) Project Content:

Red Army Long March National Cultural Park: The project focuses on the construction and improvement of Qipan Mountain Battle Heritage Park, Salt Water Well Ferry, "Crossing the Jinsha River Masterly" Red Culture Experience Park, Red Army Memorial Hall, Longjie Ferry, etc., and supports the construction of cultural and creative commercial district, Red Army town, river crossing memorial landscape, tourist center and parking lot;

Scenic Spots in Yuanmou County: The project focuses on the construction of hot air balloon base, sunshine town, comprehensive service area, Qipan Mountain Battle Heritage Park, canyon sightseeing platform, Danxia landform sightseeing platform and supporting infrastructure;

Tourist Resort: The project focuses on the construction of Jinsha Bay, Sunshine Town and Sports Peninsula. Among them, the key points in the construction of Jinsha Bay include Mountain Sports Park, Jinsha Riverside Resort, Yuanmou.Future World, Jinsha Bay Nature Education Park, Jinsha Beach, and characteristic homestays; and the key points in the construction of Sunshine Town include Wellness Center, Chengdu-Kunming Railway Heritage, Reba Agricultural Park, Reba Food Street, Longchuan River Ecological Park, Sewage Treatment Center, etc. The key points in the construction of Sports Peninsula include Lakeside Cycling Path, Tourist Service Center, Resort Commercial Complex, etc.

Project Advantages

1. Industrial Basis

(1) Industrial Basis

Basic Information: Yuanmou County is located in the northern part of the Central Yunnan Plateau and the northern part of Chuxiong Yi Autonomous Prefecture, with Wuding in the east, Dayao in the west, Lufeng in the south, Mouding County in the southwest, Yongren County in the northwest, and crossing the Jinsha River, it is adjacent to Huili County in Sichuan Province in the north. Yuanma Town, where the county people's government is located, is 156 km from Kunming, the provincial capital, and 134 km from Chuxiong, the prefecture capital. Yuanmou County, located in the Dry-Hot Valley of the Jinsha River, belongs to southern subtropical monsoon climate zone. The county is known as "natural greenhouse", with dry and hot climate, sufficient photo-thermal resources, and basically frostless dam area.

Longjie Ferry, Jiangbian Township, is listed as one of the first batch national 100 red tourism classic scenic areas. The Jinsha River has high mountains and deep valleys. The turbulent canyon has unique and steep natural landscapes. The impoundment of the Wudongde Hydropower Station will form a 3,100 hectares giant lake area. The affected residents are resettled in Qixian Market Town.

Economic Development: In 2020, the regional GDP of the county reached RMB 9.61 billion, with an average annual growth of 11.5%; the per capita GDP reached RMB 45,300, with an average annual growth of 11.05%, ranking first in the prefecture. The general public budget revenue reached RMB 369 million, with an average annual growth of 7.9%. In the past five years, the total fixed asset investment was RMB 45.376 billion, ranking first in the prefecture for three consecutive years (2016-2018). The total retail sales of consumer goods reached RMB 3.81 billion, with an average annual growth of 20.5%. The total exports in foreign trade reached USD 37.13 million. Its per capita disposable personal income of urban and rural residents was RMB 39,651 and RMB 14,671, with an average annual growth of 7.46% and 8.8%, respectively. The regional GDP, per capita disposable income of urban residents and per capita disposable income of rural residents are 5 years, 3 years and 5 years ahead of 2010 respectively to achieve the goal of "doubling".

(2) Development Conditions:

The development is in line with industrial policy orientations:

Outline of the Program for Health China 2030

Three-year Action Plan for Cultivating and Developing New Consumption Forms to Unleash Consumption Potential in Yunnan Province (2021-2023)

Notice of the People's Government of Chuxiong Yi Autonomous Prefecture on Issuing the Three-Year Action Plan for High-quality Development of Tourism Industry in Chuxiong Yi Autonomous Prefecture (2020-2022)

Notice of the People's Government of Yuanmou County on Issuing the 14th Five-Year Plan (2021-2025) for National Economic and Social Development of Yuanmou County and the Outline of Long-Range Objectives through the Year 2035

Cultural and Tourism Development Planning of Yuanmou County during the 14th Five-Year Plan (2021-2025)

Located at the national planning node: The project is located at the Belt and Road Initiative and the Yangtze River Economic Belt.

Following the development trend of the industry: Under the strategic background of Healthy China, and as a new tourism business form "designated" by the country, Wellness Tourism has become a hot spot for development, standing at the forefront of investment and ushering in a golden development period.

It is a policy encouraged and supported industry: 47 new categories in Yunnan Province are added to the Catalog of Encouraged Industries in Western Regions (2020 Edition), including the construction and service of forest wellness bases; Article 5 of the Catalog of Key Industry Chains in Chuxiong Yi Autonomous Prefecture proposes to accelerate the development of tourism industry.

2. Resource Advantages

(1) Potential Billion-level Tourist Source Market: With superior geographical location, it welcomes tourists from surrounding regions and Yunnan Province, and tourists along the high-speed railways and from South Asia and Southeast Asia.

(2) Rapid Development of Green Health Care Industry: With pleasant climate, it has the reputation of "natural greenhouse", and is the best place for leisure, health maintenance and elderly care. Yuanmou is the only open-air early-winter vegetable planting area in China, with more than 150 varieties of vegetables and fruits. It has the reputation of "Big Vegetable Garden by the Jinsha River", "Vegetable Basket on the Chengdu-Kunming Railway Line" and "Hometown of Early - Winter Vegetables in China".

(3) Rich and Diverse Tourism Resources: It has profound Red Culture deposit, high humanistic studies value, national famous film and television base, and distinctive folk customs and festivals.

Unique water environment: Hot spring resources, Jinsha Canyon, Longjie Ancient Ferry, towering gorges, placid water.

(4) Improved Tourism Infrastructure: The county has 5 national A-level scenic spots, 2 national AAAA-level scenic spots, 3 national AAA-level scenic spots, and 5 newly developed tourist attractions. And 5 starred hotels, 1 boutique hotel and 1 characteristic tourism homestay.

3. Supporting Conditions

Supplies and Leveling Conditions: Jinlong Road and Red Tourism Road are open to traffic; the construction of water supply and drainage facilities is speeding up.

Preliminary Work: The total investment in the resettlement project was RMB 1.85 billion; the resettlement work in the impoundment stage of Wudongde Hydropower Station passed the provincial final inspection.

Environmental Assessment: The ecological protection redline and forest land protection red line of the Environmental Protection Bureau and the Forestry Bureau have not been approved and determined at the provincial level.

4. Location and Transportation

It is located in the Belt and Road Initiative and the Yangtze River Economic Belt, opening the resort area to Southeast Asia;

Due to the construction of Lijiang-Panzhihua Expressway, Yuanmou will become an important node of Kunming-Dali-Lijiang golden tour route and enjoy the potential billion-level tourist source market;

With the superior traffic conditions of Beijing-Kunming Expressway and Shanghai-Kunming Expressway, it connects with Sichuan and Guizhou, and is the gateway of Yunnan to southern Sichuan.

5. Development Opportunities

(1) Development Policies: A number of policies have been issued from the national, provincial, prefecture, and county levels to support and encourage the development of wellness sojourn.

(2) Market Analysis: The wellness market scale is large. As people attach importance to healthy life and the proportion of senior tourism continues to increase, wellness sojourn gains market preference and preferential policies. The global wellness tourism market is expected to reach USD 919 billion by 2022. At present, the aging population in China has exceeded 200 million, with an increase of nearly 8 million annually. By 2050, the aging population in China will reach one-third of the total population, and this group of people prefers wellness tourism.

(3) Investment Opportunities: Composite tourism such as tourism+wellness has gradually become the development trend of the tourism industry.

Factors Guarantee

1. Production Operation Cost

(1) Employment cost: Reference price of manpower is RMB 12/h, RMB 1500-2000/month for ordinary labor; RMB 2000-3000/month for technical workers;

(2) The cost of general industrial and commercial power consumption is about RMB 0.41/kWh.

Project Policy Support

1. Optimization of business environment

Yuanmou County will earnestly implement the policies and measures on supporting the development of private economy, effectively improve the convenience of enterprise establishment, and provide a good, liberal and dynamic business environment for the development of private economy.

The submission materials and information will be streamlined, the service model will be improved and the functions of enterprise establishment will be optimized. The enterprise establishment will be integrated, the materials and information submitted during the enterprise registration process will be shared and obtained in the subsequent process, without repeated collection, and the cost of official seal engraving of enterprise establishment will be covered by the Government Purchase System. The establishment of "online services throughout the process, with one-day completion" will be promoted, the function of the "one-counter handling" platform will be improved, the online "one-sheet completion" application for enterprise registration, social security filing and other matters will be promoted, the relevant data will be collected simultaneously, and the business will be handled in parallel, so as to achieve online services throughout the process, one-day completion, and one-counter material collection. The application of e-business licenses will be promoted, the electronic service of enterprise identity authentication will be improved, the approval of enterprise establishment and the issuance of e-business licenses will be promoted simultaneously, and the application of e-business licenses in relevant service areas such as taxation, housing provident fund and commercial bank will be accelerated.

2. Fiscal and tax preferential policies at all levels available to enterprises such as provincial/municipal/district/county/park investments

Opinions on 30 Measures to Promote Stable and Healthy Economic Development (CZF [2021] No.3)

Opinions of the People's Government of Yuanmou County on 15 Measures to Promote Sustainable, Healthy and Rapid Economic Development (YZF [2018] No.7)

Notice of the People's Government of Yuanmou County on the Issuance of Incentive Measures for Investment Attraction Intermediaries (Trial) (YZT [2017] No.17)

Benefit Analysis

(1) Operation Mode: Two platforms, namely Jinshahu Tourism Resort Management Committee and Jinshahu Tourism Investment & Development Co., Ltd. will be established, with administrative management and market operation as their functions and unified development, management and operation.

(2) Profit Points: Upon the completion of the project, the profit can be made in many ways, including rental and sales of commercial real estate, tourism and resort service, wellness and rehabilitation, fitness club, and catering and accommodation.

(3) Economic Benefits: After normal operation, the annual revenue of the project is expected to reach RMB 5 billion, the ROI can reach 22.2%, and the investment payback period is 10 years (including 3 years of construction period).

Investment Promotion Direction

Tourism, wellness, commerce and trade, sports, medical care, real estate

Cooperation Pattern

Sole proprietorship, joint venture, and cooperation.

Contact Information

Contact Authority: Culture and Tourism Bureau of Yuanmou County

Tel.: 0878-8211550

Contact Authority: Investment Promotion Bureau of Yuanmou County

Tel.: 0878-6081088