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Project Overview
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1. Project Name
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福贡县皇冠山•老姆登旅游区开发建设项目
Huangguan
Mountain • Laomudeng Tourist Area Development and Construction Project in
Fugong County
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2. Project Industry
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Tourism and
Culture Industry
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3. Project Site
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Pihe
Township, Fugong County, Nujiang Prefecture
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4. Project Overview
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In this
project, five business forms, including ecological tourism, ethnic culture
experience, mountain resort, outdoor sports and rural tourism will be
developed based on "one river" (Nujiang River), "one
mountain" (Nushan Mountain), "one culture" (Nu ethnic
culture), "One view" (Huangguan Mountain) and "three
villages" (Laomudeng Village, Zhiziluo Village and Shawa Village).
Huangguan Mountain • Laomudeng Tourism Area will be constructed into a
world-famous Nu ethnic culture experience tourism destination, ecological
tourism destination and mountain resort; a "reception hall" and a
new model of tourism industry development of Nujiang Prefecture; and a core
support of the world-class Nujiang alpine and canyon tourist resort.
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Project Implementation Background
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1. Industrial Policies
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Outline of
the 14th Five-Year Plan for National Economic and Social Development and
Long-Range Objectives through the Year 2035 requires to promote the integrated development of culture and tourism,
build a number of world-class tourist attractions and resorts with rich
cultural deposits, and create a group of national tourism and leisure cities
and streets with distinctive cultural characteristics, and develop red
tourism and rural tourism.
14th
Five-Year Plan for Cultural and Tourism Development of the Ministry of Culture and Tourism requires
to enrich the supply of high-quality tourism products, innovate the tourism
product system, optimize the tourism product structure, improve the supply
capacity and level, build a number of world-class tourist attractions and
resorts with rich cultural deposits, create a group of national tourism and
leisure cities and streets with distinctive cultural characteristics, and
identify a batch of national tourist resorts.
Outline of
the 14th Five-Year Plan for National Economic and Social Development and
Long-Range Objectives through the Year 2035 of Yunnan Province requires to develop tourism and cultural industry
and other trillion-scale industries; promote the deep integration among
health and medical care, elderly care, culture, tourism, Internet, sports,
and finance; develop high-quality wellness industry, outdoor sports and
leisure industry; create a world-class "healthy living destination"
brand, promote the overall transformation and upgrading of tourism industry,
and promote the construction of the Great West Yunnan Tourist Ring; and
construct hillside hotels and international wellness tourism demonstration
areas, making Yunnan a healthy living destination that people yearn for.
Outline of
the 14th Five-Year Plan for National Economic and Social Development and
Long-Range Objectives through the Year 2035 of Nujiang Prefecture requires to regard the tourism industry as a
forerunner, focus on the development of tourism industry, achieve new
breakthroughs in tourism-focused characteristic industries, and build Nujiang
into a "three orientations”practice and innovation base in Yunnan, a
demonstration area that consolidates the achievements of poverty alleviation
and implements rural revitalization, a benchmark area that strengthens border
defense, and a unique tourist attraction in the world.
14th
Five-Year Plan for Cultural and Tourism Development (2021 - 2025) of Nujiang Lisu Autonomous Prefecture requires
to comprehensively improve the mountain and canyon tourism products of
Nujiang, focus on promoting wellness resort and tourism products, actively
develop outdoor sports, wellness resort, scientific investigation and
research & study, cultural tourism, low-altitude flight, self-driving
tour and other characteristic tourism products, and promote the diversified
and comprehensive development of tourism products.
Three-year
Action Plan for High-quality Development of Tourism Industry in Nujiang
Prefecture (2020-2022) requires to
orient the tourism development in Nujiang Prefecture from the viewpoint of a
world-class tourist destination, create a spatial development pattern of
"one corridor, one belt, four cores and six areas", and focus on
developing ethnic culture experience and recreational tourism products on the
basis of the unique historical and cultural relics of Zhiziluo Village and
the beautiful mountainous natural landscape of Biluo Snow Mountain, to turn
Zhiziluo Village into a "reception hall" of Nujiang Prefecture.
Several
Opinions of the State Council on Promoting the Reform and Development of the
Tourism Industry require to
vigorously develop rural tourism; explore cultural connotations, make use of
ecological advantages, highlight rural characteristics, and develop a number
of rural tourism products with diverse forms and distinctive characteristics
according to location conditions, resource characteristics and market demand;
and promote the organic combination of rural tourism and new-type
urbanization, rationally develop ethnic villages and ancient villages and
towns into tourist towns with historical memory, regional features and ethnic
characteristics, and build a number of famous tourist towns and villages with
characteristic landscapes.
Guiding
Opinions on Accelerating the Construction of Hillside Hotels in Yunnan
Province (LYGMJYJYF [2021] No. 1) require to construct a batch of hillside hotels
with boutique hotel characteristics according to the tourism development
requirements of internationalization, high-end orientation, specialization,
and intelligence, introduce enterprises and internationally renowned hotel
management companies with feelings and strengths to participate in hotel
investment, construction, operation and management, actively cultivate a
number of high-level local hotel management teams, innovate the investment
models, and explore an operation mode where the right of management is
separated from the right of ownership, and encourage chain, brand, and group
operations.
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2. Upper-Level Plan
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Master Plan for Tourism Development of Nujiang
Grand Canyon (2011 - 2025)
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Project Construction Plan
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1. Project Site Overview
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(1) Project Site: Laomudeng Village, Zhiziluo Village and Shawa Village, Pihe Township,
Fugong County, Nujiang Prefecture.
(2) Land Site: The key development area is on the side of Biluo Snow Mountain, and the
land to be used is mainly forest land, arable land and construction land.
Among them: agricultural land and forest land cover the entire area, with a
total area of 181,447.65 mu;
and construction land is mainly the existing land in villages, with a total
area of about 1,653.01 mu, while the
future construction land is mainly distributed around the villages in a dot
pattern.
(3) Land Attribute: ① Suitable area: On the side of Biluo Snow
Mountain in the project area, mainly the construction land of Laomudeng
Village, Zhiziluo Village, Tea Factory, Shawa Village, etc., with a
relatively flat terrain, suitable for development.
② Restricted area: Both sides of the main roads in the project area,
Zhiziluo cultural protection units concentrated area, the area around
Laomudeng Church, etc.
③ Prohibited area: According to the elevation and topography, as well as
the distribution of basic farmland, basic farmland, mountainous areas with
large elevation differences, canyon areas, and forest land within the project
area are all prohibited areas.
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2. Construction Duration
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3-5 years
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3. Investment Estimate
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(1) Investment Scale: The total investment is about RMB 6.12 billion.
(2) Fund Raising: Joint venture, sole proprietorship, cooperation and other ways of
financing.
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4. Project Content
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(1) Project Positioning: World-famous Nu ethnic culture experience tourism
destination, ecological tourism and mountain resort destination; and core
support of the world-class Nujiang alpine and canyon tourist resort.
(2) Spatial layout: The tourism resource combination and distribution pattern, landscape
culture ecology unit, tourism traffic pattern and industrial development
foundation in the project area will be considered as a whole. Meanwhile, the
coordinated development of the east and west regions of Nujiang River will
also be considered. The spatial pattern of tourism industry in the project
area will be one axis and two wings
(one axis for drive and two wings for support).
(3) Project Content: Entrance landscape, Comprehensive Service Center, Nujiang Whitewater
Rafting Base, Agricultural Leisure Park, Vertical Farming Landscape Park,
Zhiziluo Cultural and Creative Leisure Village, Washa Art Homestay Village,
Color Forest, Laomudeng-Shawa Sky Path, hillside hotels, Tea Factory
"In-cloud Slow-time Village", Laomudeng Boutique Tea Manor, Biluo
Snow Mountain Park, Biluo Snow Mountain National Footpath, Qilian Lake Scenic
Area, etc.
(4) Development
sequence: In the first stage, the entrance landscape, Comprehensive Service
Center, main roads, infrastructure supporting facilities, "Nujiang
Origin" Hillside Hotel will be constructed, and building style
improvement and ecological restoration and treatment in the scenic spot will
be completed. In the second stage, the Agricultural Leisure Park, Vertical
Farming Landscape Park, Zhiziluo Cultural and Creative Leisure Village, Washa
Art Homestay Village, Color Forest, Tea Factory "In-cloud Slow-time Village",
Laomudeng Boutique Tea Manor, hillside hotels will be constructed. In the
third stage, Nujiang Whitewater Rafting Base, Laomudeng-Shawa Sky Path,
Helicopter Apron, Biluo Snow Mountain Park, Biluo Snow Mountain National
Footpath, and Qilian Lake Scenic Area will be constructed.
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Project Advantages
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1. Industrial Basis
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Basic Information: Fugong County, located in the north of Nujiang Lisu Autonomous
Prefecture, is the hinterland of the core area of the world natural heritage
"Three Parallel Rivers", the hub and ridge of the Nujiang Grand
Canyon, as well as the throat and central pivot for entering Shangri-La in
the east, reaching the Union of Myanmar in the west, connecting Tibet in the
north, and going to Dali, Baoshan and Dehong in the south.
The steep
Gaoligong Mountain, magnificent Biluo Snow Mountain, amazing Stone Moon,
picturesque Yaping Natural Ecological Scenic Area, and star-studded alpine
lakes constitute a beautiful picture that makes tourists linger on. The
industrious and simple Lisu people and Nu people have accumulated colorful
ethnic customs, musical art, residential buildings, religious beliefs,
festival activities, diet and living styles in the long history, forming the
unique and rich ethnic cultural resources of Fugong County, a virgin land for
tourism development.
Economic Development: In 2020, the GDP of Fugong County was up to RMB 2.416 billion, which was
doubled compared with that in 2015 (RMB 1.153 billion). In the five years,
its accumulative GDP reaches RMB 9.084 billion, with an average annual growth
of 10.6%, higher than the average level of Yunnan Province. During the 13th
Five-Year Plan period, the county received a total of 2.81 million domestic
and foreign tourists, with an average annual growth rate of 5.8%. The total tourism
revenue reached RMB 3.433 billion, with an average annual growth rate of
16.08%.
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2. Resource Advantages
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(1) Good Natural Ecological Environment
Fugong
County is a typical Hengduan Mountains alpine and canyon terrain,
characterized by "one river intercalated by two mountains". The
highest altitude in the County is 4379 m. The site where the project is
located is a steep high mountain with large vertical drop. The lowest
altitude is 1,000 m, and the altitude of the core area is 1,800 m - 1,900 m.
Here, tourists can have a wide panoramic view of the spectacular Nujiang
Grand Canyon, experiencing a strong feel.
The Nujiang
Grand Canyon has an obvious vertical climate change, integrating six climate
zones, including subtropical, north subtropical, warm temperate, cold
temperate, subfrigid and frigid zones, creating a treacherous weather change
and unique landscape of step-distributed vegetation. It is a tourist
attraction for adventure and photography in such a mysterious realm.
The project
site has an annual average temperature of 16.9 °C, an annual precipitation of
1200 mm, a forest coverage rate of 82.23%, and a negative oxygen ion
concentration of 3,000 to 10,000 ions/cm3. Here, the air is fresh,
comfortable and suitable for living. It is a natural summer resort and a
"big forest oxygen bar", very suitable for the development of
tourism industry.
(2) Rich and Diverse Tourist Resources
The
Laomudeng Village, Zhiziluo Village and Shawa Village within the project
construction scope are three connected administrative villages governed by
Pihe Nuzu Township, Fugong County, backing against Biluo Snow Mountain,
overlooking the Nujiang Grand Canyon and echoing Gaoligong Mountain, the
"Crown Mountain" at a distance. The natural landscape is beautiful
and splendid, with numerous mountains, canyons, rivers and lakes. The unique
alpine and canyon topoclimate is suitable for the growth of plants, and the
animal and plant resources here are abundant.
Meanwhile,
the special geographical location also fosters the colorful ethnic customs,
culture, music, architectural art, behavioral style, diet, living and
lifestyle of the Nu people and Lisu people.
- Amazing
geological and geomorphological wonders: The Nujiang Grand Canyon is located
in the suture zone between the Indian plate and the Eurasian plate. The
iconic Crown Mountain in the project site has become an “Internet popular
scenic spot” of Nujiang tourism due to its unique shape.
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Mysterious folk customs: The Nu ethnic customs unique to Yunnan is the most
typical ethnic culture in the project site, characterized by diversity,
uniqueness and monopoly in the formation and inheritance of ethnic minority
culture in Yunnan Province, reflected in its architecture and costumes, songs
and dance, catering, etc.
- Amazing
and wonderful mountain tourism resources: Biluo Snow Mountain, also known as
Nushan Mountain, is the watershed between Nujiang River and Lancang River.
There are more than 20 mountain peaks with an altitude of more than 4,000 m
and numerous large and small alpine lakes in Gongshan County and Fugong
County. Biluo Snow Mountain is also known as a "mountain with numerous
lakes and waterfalls".
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Historical culture with deep imprint of times: In Zhiziluo Village, the old
administrative center, houses and buildings of the 1960s and 1970s still
remain as if the history of this small town was frozen forever. It is known
as the "City of Memory", and becomes a "special memory"
of the times.
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High-quality ecological authentic agricultural products: "Laomudeng
Tea" named after Lamudeng Village, has formed a large industrial scale
and obtained market popularity. In addition, the high-altitude mountains in
the project site are also rich in bengal dayflower herb, pteridium aquilinum
and other edible wild vegetables.
Among the
key tourism resource areas (points), there are 29 excellent tourism
resources, including 10 level-4 resources, 19 level-3 resources, 10 level-2
resources, and 4 level-1 resources. With abundant tourism resources,
relatively complete tourism systems and distinct tourism levels, Nujiang
Grand Canyon is of high ornamental value, scientific research value and
ecological value, conducive to the multi-level development of tourism
resources.
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3. Supporting Conditions
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Supplies and Leveling Conditions: Nujiang Beautiful Highway is open to traffic, the
main roads of the scenic area have been completed, and the water supply and
drainage facilities are basically complete.
Preliminary Work: The preliminary planning and preparation work of the project has been
completed, and the main roads, Comprehensive Tourist Service Center, hillside
hotels of the scenic area have been partially completed.
Environmental Assessment: The construction of the main part of the project
does not involve any redline of arable land or any ecological redline,
however, subprojects need to be evaluated based on actual conditions.
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4. Location and Transportation
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Fugong,
located in the center of the "Oriental Grand Canyon" and the
hinterland of the world natural heritage "Three Parallel Rivers",
is an important part of the "Shangri-La Ecological Tourism Area"
and the "Yunnan Ethnic Culture Ecological Tourism Area", as well as
a hub connecting Liuku where the capital of Nujiang Prefecture is located,
Gongshan and Tibet.
Fugong is
located between three popular tourist areas: western Yunnan (Baoshan,
Dehong), northwestern Yunnan (Dali, Lijiang, Diqing) and southeastern Tibet
(Nyingchi, Changdu). In the future, the radiation and leading effect of these
three tourist areas can introduce a large number of tourist resources to this
scenic spot.
This
project, located in the south of Fugong County and east of Pihe Township, is
not only the south gate of Fugong tourism, but also an important part of
Nujiang Grand Canyon tourism. Nujiang Beautiful Highway passing through
becomes a key for the project to comprehensively integrate into Nujiang Grand
Canyon Tourism Corridor, and also support the project to quickly enter the
slow tourism format.
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5. Development Opportunities
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(1) Policy Environment: A number of national, provincial, prefectural,
municipal and county-level policies have been issued to support and encourage
the construction of world-class tourist attractions.
(2) Market Analysis: In recent years, people's tourism demand for cultivation of body and
spirit has increased, which drives the development of leisure resort market
and wellness market of Nujiang Prefecture. Nujiang Prefecture is rich in
leisure resort resources, such as Nujiang Grand Canyon, Lancang River, Dulong
River, Gaoligong Mountain and Biluo Snow Mountain, which are suitable for
being created into leisure resort and wellness tourism products.
Affected by
the COVID-19 epidemic, Nujiang Prefecture received 2,477,400 domestic and
foreign tourists in 2020, and created a total tourism revenue of RMB 2.509
billion. Both the number of tourists and tourism revenue decreased to some
extent compared with the last year, however, on the whole, the tourism market
size of Nujiang Prefecture rapidly increased from 2016 to 2019. In the
future, with the recovery of the national tourism market and the construction
of the Great West Yunnan Tourist Ring, the project site will usher in a
significant development opportunity.
Fugong is
located between three popular tourist areas: western Yunnan (Baoshan,
Dehong), northwestern Yunnan (Dali, Lijiang, Diqing) and southeastern Tibet
(Nyingchi, Changdu). With the continuous improvement of the traffic
facilities along the Great West Yunnan Tourist Ring, major scenic spots will
form a perfect "8"-shaped tourist ring. In the future, the
radiation and leading effect of these three tourist areas can introduce a
large number of tourist resources to this scenic spot.
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Factors Guarantee
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1. Production Operation Cost
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The project
is a key support project of Fugong County during the 14th Five-Year Plan
period. The land for project construction is supplied flexibly with low land
cost. The infrastructure conditions, such as water, electricity, road and
communication, are available, and supporting elements for project
construction are complete. All these guarantee and the landing and
implementation of the project.
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Project Policy Support
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1. Optimization of business environment
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Notice of the People's Government of Yunnan
Province on the Measures for Optimizing the Business Environment in Yunnan
Province (YZG [2020] No. 1)
Measures for Quarterly Assessment of the Business
Environment in Nujiang Prefecture
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2. Fiscal and tax preferential policies at all levels available to
enterprises such as provincial/municipal/district/county/park investments
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Guiding Opinions on Accelerating the Construction
of Hillside Hotels in Yunnan Province (LYGMJYJYF [2021] No. 1)
Investment Attraction Measures for Cultural
Tourism Industry Projects of Great West Yunnan Tourist Ring in Nujiang
Prefecture (NZSWF [2020] No.1)
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Benefit Analysis
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It is
expected that this project, after completed, will attract more than 300,000
tourists a year relying on the tourism brand effect of the world-class
natural heritage "Three Parallel Rivers" and the numerous tourist
resources imported from the Great West Yunnan Tourist Ring, will create an
average annual tourism revenue of RMB 1.11 billion, and will have an
investment payback period of 15 years.
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Investment Promotion Direction
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Scenic spot
operation and management, hotels, catering, etc.
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Cooperation Pattern
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Sole
proprietorship, joint venture, and cooperation.
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Contact Information
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Ma Jingang,
Director of Investment Promotion Bureau of Fugong County, 139 8861 5464
Wang Bi,
Director of Culture and Tourism Bureau of Fugong County, 139 8868 6026
Gao Weili,
Deputy Director of Investment Promotion Bureau of Fugong County, 139 8869
3428
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