Construction Project of Bixi Tea & Horse Road Family Leisure Resort Town in Mojiang

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发布日期:2021-01-21 11:00

Project Name

墨江碧溪茶马世家休闲度假小镇建设项目

Construction Project of Bixi Tea & Horse Road Family Leisure Resort Town in Mojiang

Project

Industry

Cultural Tourism Industry

Project Site

Bixi Village, Lianzhu Town, Mojiang County, Pu'er

Project Overview

Relying on the existing ancient architecture in Bixi Ancient Town, the rich tea-horse culture and the convenient transportation, the project is planned to comprehensively upgrade and transform Bixi Ancient Town, so as to build the Bixi Tea & Horse Road Family Leisure Resort Town in Mojiang integrating sightseeing, cultural experience and recreation. Besides, it also combines ancient architecture, history, tea-horse culture, ethnic characteristics and twin culture, in an effort to build a distinctive smart resort town along the grand tourist ring route in west Yunnan.

Project Construction Content

Construction Scale: The project is mainly planned to improve the style of the ancient town, preserve and develop ancient courtyards, renovate streets and stores as well as build a tourist destination, an Ancient Tea-Horse Road culture display and experience area, a business street, a hotel area, an area for local food sales exhibition, a plaza for ethnic songs and dances and other supporting facilities.

Land Area: 256 mu.

Supporting Conditions

1. Project Advantages and Opportunities:

Mojiang is the north gate of Pu'er, with a golden location and convenient transportation. Mojiang County serves as the only way from Kunming to Pu'er and Xishuangbanna in the south. Bixi Ancient Town is located in the north of Mojiang County, only 1km away from the Kunming–Mohan Expressway. Besides, it is close to entrances and exits of expressways to directly go to Yuxi and Kunming in the north or to Pu'er and Xishuangbanna in the south or leave for Laos, Myanmar, Thailand and other countries. The Mojiang-Lincang Highway and the Yuxi-Mohan Railway are under construction, so the transportation will be more convenient.

Bixi Ancient Town was built in the Ming Dynasty and was called Bishuo. It is where the ancient Mojiang County located and an important post house on the Ancient Tea-Horse Road. The tea-horse culture in Bixi is one of the highlights of Yunnan. Bixi boasts unique ethnic customs, locations and historical backgrounds. The tea-horse courtyard is an embodiment of the tea-horse culture for a new era and the most distinctive element of Bixi. Integrating the post-house culture with the courtyard culture, Bixi has great development potential for its rich culture.

The project is located at the grand tourist ring route in west Yunnan and the Kunming-Mohan Expressway, with great development potential. Pu'er is included in the 8-shaped grand tourist ring route in west Yunnan. With the construction of the grand tourist ring route in west Yunnan, Bixi Tea & Horse Road Family Leisure Resort Town will surely become an important node on the ring route. Besides, Bixi is a key ancient tea-horse town along the tourist route of the Kunming-Mohan Expressway. This project has great prospects and potential.

2. Associated Industries:

Mojiang is the only Hani's autonomous county in China. Hani people account for 61.8% of Mojiang's total population. Mojiang boasts rich Hani cultural resources and is known as "the hometown of the Hani". The Tropic of Cancer bisects the town. The national 4A-level Tropic of Cancer Logo Park shows the culture of the Tropic of Cancer. Mojiang is the largest oasis along the Tropic of Cancer and also known as "the county of the Tropic of Cancer". Mojiang has more than 1,200 pairs of twins and more than 600 pairs in the surrounding areas along the Tropic of Cancer, forming unique twin culture and earning the title of "the hometown of twins".

Furthermore, in Mojiang County, the Xinfu Cliff Painting with a history of approximately 2,500 years, Bixi Ancient Town, which is a well-preserved vital post on the Ancient Tea-Horse Road, an ancient temple complex built in the first year reigned by Emperor Daoguang in the Qing Dynasty, nearly 10,000-mu forest of alsophila spinulosa, a rare plant under the national Grade-II protection, and natural and cultural scenery such as the high canyon and flat lake endowed by the hydroelectric development.

3. Early Preparations:

Now, the project has completed the compilation of the Master Plan for the Development of Bixi Characteristic Town in Mojiang County of Yunnan Province. In Bixi Ancient Town, some ancient buildings are the former residences of celebrities, which have been under protection; about RMB 24 million has been invested in the improvement of infrastructure and streets, conservation of ancient courtyards, and other programs; as some commercial facilities, such as folk inns, farm stays, and individual workshops are still operating in a certain scale in Bixi Ancient Town, a relatively solid development foundation is enabled.

Investment Estimate and Fund Raising

Investment Estimate: A total investment of about RMB 1 billion.

Fund Raising: Investment attraction, government investment, and social financing.

Preferential Policies Applicable

Opinions on the Implementation of Preferential Policies for Investment Attraction in Mojiang County (Trial) (MZBF [2017] No. 150); the policy of "One Discussion over Each Matter", etc.

Market Prediction (Analysis)

In 2019, Yunnan received 14.8493 million inbound overseas tourists (including day-trips at ports of entry), an increase of 4.8% over the previous year; 800 million domestic tourists throughout the year, an increase of 17.4%, and 814.8493 million tourists at home and abroad. The same year, the City of Pu'er received 134,900 inbound overseas tourists (including day-trips at ports of entry), an increase of 17.6% over the previous year; 41.1274 million domestic tourists throughout the year, an increase of 18.3%, and 41.2623 million tourists at home and abroad.

Profit Model and Preliminary Benefit Analysis

After the project completion, profits will come from the scenic spot income, cultural experience services, and inns & restaurants. It is estimated that the scenic area will receive about 1.8 million tourists annually. So, if calculated at RMB 300 per tourist, the main business income of the project will be around RMB 540 million, and the investment payback period will be about 10 years.

Risk Analysis

In spite of the low market risk, the project may have to confront the risk of a long earning cycle.

Cooperation Pattern

Joint venture and sole proprietorship.

Contact Information

Contact Authority: Culture and Tourism Bureau of Mojiang County

Tel.: 0879-4232257

Fax.: 0879-4232257

E-mail: mjlyj001@163.com

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