Mengxiu Cultural Tourism and Health Care Construction Project in Dehong Area of China (Yunnan) Pilot Free Trade Zone

Name

中国（云南）自由贸易试验区德宏片区勐秀文旅康养建设项目

Mengxiu Cultural Tourism and Health Care Construction Project in Dehong Area of China (Yunnan) Pilot Free Trade Zone

Industry Involved

Tourism culture

Site

Mengxiu Township, Ruili City, Dehong Prefecture

Project Description

Relying on the unique geographical location, natural conditions and humanistic connotations of Mengxiu Township, the project, based on the township development structure of "two axes, two centers, three areas and multiple nodes", is to build a sightseeing agricultural belt, an ecological leisure and holiday tourism area, a summer health tourism area, an ecological health care area and other characteristic supporting facilities, thus building Mengxiu into a cultural tourism and health care town integrating functions of recreation, cross-border tourism and holiday, agricultural sightseeing, cultural experience, red tourism, and popular science research and education.

Content

According to the township development structure of "two axes, two centers, three areas and multiple nodes" (namely, two axes - the linkage axis of north-south town development, and the linkage axis of east-west tourism; two centers - the core of Mengxiu market town function development, and the reserve center of Mengdian town development; three areas - the northern characteristic agricultural planting area, the central ecological construction area, and the southern ecological barrier area; multiple nodes - taking several grass-roots villages as nodes), it will radiates and drives the surrounding areas to develop. The construction contents include sightseeing agricultural belt, ecological leisure and holiday tourism area, summer health tourism area and supporting facilities.

Supporting Conditions

1. Diversified minority cultures. The Han nationality accounts for 50.4% of the total population of the township in total, while Jingpo, De'ang, Lisu, Achang, Dai and other ethnic groups together account for 49.6%. In this regard, Mengxiu is a multi-ethnic township, with ethnic minorities accounting for a large proportion. At present, there are 22 inheritors of intangible culture in Mengxiu Township, showing a profound national cultural foundation.

2. Profound cultural and historical deposits. Mengxiu Township, with a dangerous terrain, is a place that military strategists of all ages must contend for. It is said that Zhuge Liang's subordinates of Shu Kingdom camped here when they marched south in the Three Kingdoms. After the Japanese invaded Ruili in 1943, they dug trenches here, built posts and stationed troops on the mountains. In February 1980, the National Astronomical Observatories observed the rare spectacle of total solar eclipse here.

3. Rich agricultural resources. Sugarcane has become a pillar industry in Mengxiu Township, which is the main way for villagers to get rid of poverty, as well as the source of economic income. Other agricultural products, such as vegetables, corn and kiwifruit, have a large output. At present, Special industries such as lemon and Dendrobium are being vigorously developed.

4. Convergence of tourism resources. Mengxiu Mountain has two patriotic education bases: "Huwa Mountain Jingpo Anti-Japanese Self-Defense Force Monument" and "A Beautiful Place"; a typical natural village inhabited by Jingpo ethnic group in mid-mountainous area, namely, "Bangda Mountain Village"; as well as ethnic cultural activities of several ethnic minorities.

5. Excellent climatic conditions. Mengxiu Township has good climatic conditions and superior ecological environment, enjoying the south subtropical humid monsoon climate with abundant rainfall. It has an average annual temperature of 20°C, which is 3-5 degrees lower than the average temperature in Ruili City. The forest coverage rate of the whole township is 74%, and thus it is the back garden for residents in Ruili City to cool down and avoid summer heat.

6. Mengxiu is located in the mountain health eco-tourism route in central Ruili, and forms a mountain tourism circle with Huyu, Jiexiang and Mengmao. In the circle, there are one mountain to view two dams, one place to see two countries, one beam to look at three cities, and one ridge to overlook a river.

Investment Estimate and Fund Raising

The total investment of this project is CNY 500 million, including CNY 200 million of self-raised funds by investment enterprises and CNY 300 million of bank loans.

Preferential Policies Applicable

National and provincial preferential policies: Opinions of the Central Committee of the Communist Party of China and the State Council on Deeply Implementing the Western Development Strategy; Policies of the People’s Government of Yunnan Province on Accelerating the Construction of Ruili National Key Development and Opening-up Experimental Zone; Notice of Ruili City People's Government on Printing and Distributing Preferential Policies for Investment Promotion in Ruili City.

Market Prediction (Analysis)

The construction of Dehong Free Trade Zone has enhanced the trade exchanges between China and Myanmar. This will attract numerous domestic and foreign enterprises and people. More and more people will gather in Ruili, thus indirectly driving the development of Ruili tourism industry and ushering in the "travel boom" of Ruili.

Profit Model and Preliminary Benefit Analysis

After the completion of the project, the main income will be obtained from the sales of tourist tickets and agricultural products, and the provision of health care services and other tourism services. It is estimated that the annual operating income will be CNY 240 million, the return on investment will reach 15.83%, and the payback period will be about 6 years.

Risk Analysis

Due to the great influence from policies and customer flow, a reasonable operation plan for scenic spots should be worked out in time.

Cooperation Pattern

Joint venture, cooperation, equity participation, PPP, etc.

Contact Information

Contact Unit: Investment Promotion Bureau of Ruili City

Contact Person : Yao Chenghu

Tel.: 13988252077

Fax: 0692 -4141253