建水县果蔬休闲食品加工项目 Fruit and Vegetable Snacks Processing Project in Jianshui County

发布时间:2021-12-31 15:15
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Project Overview

1. Project Name

建水县果蔬休闲食品加工项目

Fruit and Vegetable Snacks Processing Project in Jianshui County

2. Project Industry

Food and Consumer Goods Manufacturing Industry

3. Project Site

Qingyun Area of Jianshui Industrial Park

4. Project Overview

As the living standard improves and the consumption concept changes, healthy, pollution-free, safe, nutritious green food with high quality become prevailing and is increasingly favored by people. The green food industry has a deep market consumption base. The project is located in Qingyun Light Industry Area of Jianshui Industrial Park, covering 200 mu. Relying on the abundant plateau characteristic agricultural products resources in Jianshui County, it is planned to adopt the development mode of "park in the park" and focus on the intensive processing industry of fruit and vegetable snacks by introducing large-high-quality green food leading enterprises inside and outside the province. A fruit and vegetable snack production base integrating processing, R&D, logistics, and commerce will be built up, together with other functional carriers such as production and processing workshops, warehousing and logistics centers, R&D centers, production and living facilities, etc. It realizes the transformation from primary processing to high value-added intensive processing and builds a unique green food industry IP with Jianshui characteristics.

Project Implementation Background

1. Industrial Policies

Recommendations of the Central Committee of the Communist Party of China for Formulating the 14th Five-Year Plan for Economic and Social Development and Long-Range Objectives through the Year 2035 mentioned that we should vigorously develop the green food industry, support the construction of major projects related to green food, and improve the traceability system in order to guarantee food and drug quality and safety. It is necessary to promote the revenue created by the food manufacturing industry to the trillion scale, strengthen the green food industry chain, and form a competitive trillion-scale industrial cluster. With the gradual implementation of the "14th Five-Year Plan", green snacks are constantly being implemented. In the future, the snack food industry will be green and healthy.

Opinions of People's Government of Yunnan Province on 22 Measures to Promote Stable and Healthy Economic Development (YZF [2021] No.2)

An all-out effort should be made to develop three world-famous brands In terms of the "Green Food Brand", according to the development concept of "big industry+new major body+new platform", it is required to increase the support for attracting investment. Yunnan Provincial Finance Department will provide RMB 1 billion to support the "one county, one industry" policy and green development of tea, as well as investment awards and subsidies for green food production, processing, and cold chain logistics, and introduce leading enterprises and brands.

Implementation Opinions of the People's Government of Yunnan Province on Advancing the Construction of Healthy Yunnan (YZF [2020] No. 13)

It is required to create a world-class "Green Food Brand", develop nutrition-oriented agriculture and food processing industry, improve the local characteristic food standard system, and create a demonstration and characteristic county for implementing the "one county, one industry" policy.

Guiding Opinions of the People's Government of Yunnan Province on Establishing a "One County, One Industry" Demonstration County and Accelerating the Building of a World-class "Green Food Brand" (YZF [2019] No. 14)

Through the vigorous action of processing upgrading, we should guide and support the new agricultural business entities to build up supporting facilities, including drying, pre-cooling, processing, storage, transportation, distribution, and other facilities, which can improve the primary and intensive processing equipment level of agricultural products in the producing zones, reduce the post-harvest loss rate of agricultural products, and improve the commodity conversion rate. It is necessary to encourage enterprises to carry out cross-regional intensive processing and expand the scale of leading industry products. It is necessary to encourage market players to introduce equipment and technologies for collecting and processing agricultural products and by-products, which will improve the comprehensive utilization of agricultural products and by-products.

Implementation Opinions of People's Government Office of Honghe Hani and Yi Autonomous Prefecture on Promoting the Leap-forward Development of Agricultural Products Processing Industry (HZBF [2019] No.47)

By 2025, the ratio of the processing output value to the total output value of agricultural products in Honghe Hani and Yi Autonomous Prefecture will exceed the national average while the agricultural products processing industry will achieve a major leap forward. The independent innovation capability will be significantly enhanced, a breakthrough will be made in transformation and upgrading, and the development of the agricultural products processing industry in Honghe Hani and Yi Autonomous Prefecture will rank top in the province.

It is required to vigorously develop the green food processing industry. In order to innovate local traditional specialties, we should vigorously develop baked foods, instant foods, snacks, health foods and functional foods, and strengthen the development and application of foods with health care purposes. It is required to improve the intensive processing and comprehensive utilization. We should accelerate the technological upgrading of new non-thermal processing, new-type sterilization, efficient separation, energy-saving drying, clean production, etc. so as to make the intensive processing more information-based, intelligent, and industrialized. The centralized channels for collecting, transporting, and processing by-products should be built up so as to speed up the comprehensive utilization of by-products of agricultural products, continuously tap the processing potential of agricultural products, and enhance the value-added space.

Notice of People's Government Office of Honghe Hani and Yi Autonomous Prefecture on Printing and Issuing the Action Plan of Focusing on Industries and Projects (HZBF [2019] No.25)

It is necessary to plan and build up Mile Green Food Processing Park with a high standard and simultaneously promote the green food processing cluster development in Mengzi, Kaiyuan, Jianshui, Shiping, Hekou, other counties and cities that have been equipped with a certain level of processing industry, which will drive the rapid development of the primary industry focusing on planting and breeding in Honghe and surrounding areas, and promote the construction of agricultural raw material bases. Meanwhile, the supply network of green food raw materials in Honghe and a modern marketing and trade logistics system aiming at the middle and high-end market will be created, together with more well-known green food brands. A green food processing center in Yunnan will be built up so that the average annual growth of the output value of the agricultural products processing industry will be more than 30%, and the rapid growth of agricultural output value can be actualized.

2. Upper-Level Plan

Detailed Regulatory Planning of Qingyun Light Industry Area in Jianshui Industrial Park and Characteristic Agriculture Development Plan of Jianshui County

Project Construction Plan

1. Project Site Overview

Scope: The project, with an area of about 200 mu, is located in Qingyun Light Industry Area of Jianshui Industrial Park, which is next to Industrial Avenue. The primary development phase on the project site has been completed and now it is qualified for construction.

Nature of Land Use: industrial estate

Transportation: The project is close to Kunjian Road, Tianbao-Houqiao Expressway, and Jianshui Railway Station.

2. Construction Duration

Two years.

3. Investment Estimate

1. Investment Estimate: RMB 550,000,000

2. Fund Raising: Self-raised by enterprises and bank loans.

4. Project Content

1. Construction Goal: It aims to become a green food deep processing center, distribution center, e-commerce center, and green food industry cluster that will lead the province, link the country, face South Asia and Southeast Asia, which has a green food industry IP characterized with unique Jianshui element.

2. Project Content: Production and processing workshop, warehousing and logistics center, R&D center, production and living facilities.

3. Operation Mode: The operation mode with the government as the leading factor and the pillar enterprises as the guide will be formed.

Project Advantages

1. Resource Advantage

1. Adequate Supply of Fruits and Vegetables: In 2020, 347,200 mu of vegetables (including multiple cropping) has been planted in Jianshui County, with an output of 517,900 tons and an output value of RMB 963,000,000; In 2020, the grape planting area in Jianshui County is 100,000 mu, with a total output of 160,000 tons and an output value of RMB 1,700,000,000.

2. "Golden Land" for Modern Agriculture: Jianshui features a plateau area on the Tropic of Cancer, with abundant sunshine, light and heat resources, large temperature difference between day and night, clear climate change, and high effective accumulative temperature. It belongs to the southern subtropical monsoon climate zone, with an annual average temperature of 18.5 , annual sunshine hours of 2,300 hours, rainfall of about 800 mm, relative humidity of 71%, and a 327-day frost-free period. All these factors endow the place with a regional climate that brings about dry, warm, and refreshing winter and spring, as well as humid and warm summer and autumn. Typical karst landform and a vast expanse of red land have created a place rich in mineral trace elements and a natural accumulation of organic matter. Various natural elements such as light and heat, soil, rainfall, temperature difference, climate, and seasonal changes constitute the most natural and livable environmental conditions for animals and plants to grow, breed, and recuperate. It is the most suitable area for agricultural planting and animal husbandry and is honored as the "golden land" for building modern characteristic agriculture.

3. It Fills the Market Gap and Has a Significant Seasonal Advantage: through long-term planting and sales, the advantages of Jianshui agricultural products are constantly highlighted, the product planting structure and market demand orientation are gradually becoming more reasonable. A stable industrial development model has basically taken shape in towns and villages. Since vegetables can be planted and grow up in Jianshui in all seasons, farmers can choose the dominant varieties according to market demand in the peak season so as to increase production income through the "time difference", thus enhancing the enthusiasm of production and marketing participants. With the application of new agricultural high-tech facilities, the unique advantages of its own products can be fully and flexibly displayed. For example, the berry industry such as grapes and blueberries has all-year-round technical conditions that allow products to enter the market, which can make up for the gaps in the international and domestic fresh fruit markets.

4. There Are Many Highlights of Characteristic Agriculture in the Plateau: Jianshui County has successively won the honors, including National Comprehensive Agricultural Development County, National Agricultural Standardization Demonstration County, National Modern Agricultural Demonstration Zone, National Export Food and Agricultural Product Quality and Safety Demonstration Zone, Chinese Fruit Township, National Leisure Agriculture and Rural Tourism Demonstration County, etc. 69 leading agricultural enterprises have been incubated, as well as a number of domestic leading and world-renowned characteristic agricultural product industrial bases. Meanwhile, it has created a number of agricultural products certified as "pollution-free, green, organic and allowed to bear their unique geographical features" and local brands.

2. Supporting Conditions

The infrastructure related to power, water and gas supply, roads, environmental protection, communication, fire protection, and others in the industrial park will be improved constantly.

At present, enterprises such as Joyvio Group, Hongbin Green Food, SF Express, Suning Logistics, etc., have settled in the park. At the same time, the e-commerce industrial park and a county-level logistics distribution center have been established.

3. Location and Transportation

Jianshui County is located in the south of Yunnan and on the north bank of the middle reaches of the Honghe River, which borders three economically developed counties and cities in Honghe Hani and Yi Autonomous Prefecture in the east, including Mile, Kaiyuan, and Gejiu. The Honghe River, one of the six major water systems in Yunnan, faces Yuanyang County in the south, borders Shiping County in the west, and connects Tonghai County and Huaning County in Yuxi City in the north. It is integrated into the Urban Agglomeration of Central Yunnan because it is directly connected to Kunming, the provincial capital of Yunnan, through Tonghai-Jianshui Expressway and Chenggong-Chengjiang Expressway, integrated into the central city group of Southern Yunnan through Jijie-Shiping Expressway, and reaches Vietnam and the ASEAN hinterland through Mengzi-Hekou expressway and railway network. It provides convenient transportation conditions for the project.

4. Development Opportunities

Developing an intensive processing industry of fruits and vegetables is an effective way to reduce the loss of agricultural products.

China is the largest producer and consumer of fruits and vegetables in the world. At present, Chinese consumption of fruits and vegetables is dominated by primary processing methods such as fresh food or cooking in the kitchen and restaurant. Compared with developed countries, there is still a certain gap in the development and technical level of the fruit and vegetable processing industry. In addition, the annual loss of agricultural products in China is RMB 200 billion. Therefore, improving the processing technology of fruits and vegetables and introducing new products to the market is an effective way to reduce the loss of agricultural products.

Yunnan's Effort in Building A World-class "Green Food Brand"

Yunnan proposes to make further efforts to build a world-class "Green Food Brand", and unswervingly strengthen, excel and expand modern agriculture with plateau characteristics. All localities in Yunnan are required to combine the "one county, one industry" policy implementation with the consolidation and expansion of poverty alleviation achievements and the promotion of rural revitalization. We should adhere to emphasizing ecological and green development, and insist on "jointly carrying out large-scale protection, with no destructive development". In the meantime, it is necessary to incubate large industries, powerful subjects, connect with large markets, and build big brands so that the proportion of intensive processing of agricultural products during the 14th Five-Year Plan period can reach the national average level. At the same time, with the goal of "Being the Best in China and Reaching the World-class Standard", we should make every effort to promote the "One, Two, Three" action (The action includes further promoting "one county, one industry" policy, focusing on the "two ends" of the seed industry and e-commerce, and adhering to the facility-based, organic and digital development), so as to build up the "Green Food Brand" in a more accurate and targeted manner.

Jianshui County in Yunnan Promotes the Integrated Development of Primary, Secondary and Tertiary Industries and Builds a High-quality Development Industry Matrix.

Jianshui County in Yunnan resolutely implements the "5+1" economic work requirements of the committee of Honghe Hani and Yi Autonomous Prefecture, bases itself on the actual situation of the county, gives full play to its geographical advantages, insists on the guidance of the green industry, and promotes the integrated development of primary, secondary and tertiary industries so that the "Green Food Brand" can help to make a beautiful agricultural land. Guided by the implementation of the rural revitalization strategy, Jianshui County focuses on the "Green Food Brand" and improves quality and efficiency based on the actual situation.

It is required to advance the secondary industry and continue to create "industrial fertile land". Relying on the local agricultural advantage, Jianshui County has made great efforts in developing the light industry such as agricultural product processing, vigorously developed intensive processing, and continuously improved the added value of products and market competitiveness. A number of agricultural products processing projects funded by Weiming Biotechnology, Jianyuan Food, Haoye Agriculture and Forestry, have been completed and put into operation.

Factors Guarantee

1. Production Operation Cost

Electricity Price: the market-based electricity trading is implemented, which adopts online bidding to greatly reduce the electricity cost of enterprises. The average price for industrial electricity consumption is RMB 0.45 /kWh.

Land Supply Price: the price for land for industrial projects is RMB 150,000/mu on average; that for agricultural transfer land ranges from RMB 600 to 2200/mu; that for commercial land ranges from RMB 1,000,000 to 1,800,000/mu.

Water Supply Price for Hydropower and Hydraulic Engineering: industrial production water: RMB 0.70/m3; agricultural production water; grain: RMB 0.15/m3; economic crop: RMB 0.25/m3.

Water Supply Price of Water Plant: Residential domestic water: RMB 3.10/m3; non-residential domestic water: RMB 4.20/m3; water for special industries: RMB 7.20/m3.

Wage Level of Laborer: RMB 80-150/day for ordinary laborer; RMB 1800-3500/month for regular employee.

2. Raw Material Supply Cost

Based on market demand

Project Policy Support

1. Business Environment Improvement

Notice of the General Office of the People's Government of Yunnan Province on the Issuance of 28 Measures for Further Optimizing the Business Environment to Better Serve the Market Entities in Yunnan Province (YZBF [2020] No. 60): 28 measures are proposed in 6 aspects to accelerate the development of a market-oriented, law-based and international business environment of "handling affairs without asking for help, online approval, handling affairs by one visit only" and "guaranteed service throughout the whole process".

Action Plan for Continuously Optimizing the Business Environment of Yunnan Market Supervision in 2021 (YSJF [2021] No. 2): Based on the actual demands of enterprises, 20 specific measures are put forward in 8 aspects to strengthen weak links, close the loopholes, strengthen weakness areas, promote improvement, focus on solving the "pain points", "bottlenecks" and "difficulties" faced by enterprises; further stimulate market vitality and social creativity to create a market-oriented, law-based and international first-class business environment.

2. Fiscal and tax preferential policies at all levels available to enterprises such as provincial/municipal/district/county/park investments

Notice of the People's Government of Honghe Hani and Yi Autonomous Prefecture on the Issuance of 12 Policies and Measures for Steady Growth and Development of Honghe Hani and Yi Autonomous Prefecture (HZF [2020] No. 4)

Industrial enterprises are fully supported to improve quality and efficiency. With a prefecture fund of RMB 4.2 million, each enterprise identified as "Specialized, Sophisticated, Distinctive and Innovative" within the year will be rewarded RMB 100,000. With a prefecture fund of RMB 5.85 million, a one-off reward of RMB 150,000 will be given to the new industrial enterprises (including the food processing enterprises), which are put into operation and incorporated above the designated size in the same year, enterprises that are first upgraded from below-designated size to above-designated size and have an output increment rate of 20% in the current period. With a prefecture fund of RMB 1 million, enterprises in 13 counties and cities will be supported to cover themselves into the statistical range through scale upgrading and carry out related training works.

Implementation Plan of Jianshui County to Support the High-quality Development of Private Economy

(I) Institutional transaction costs will be reduced. The reform of "Streamline Administration, Delegate Power, Strengthen Regulation and Improve Services" will be continuously deepened; Permit-License Separation will be promoted; administrative examination and approval items involving enterprises will be sorted out and streamlined; national new administrative licensing matters will be implemented and all licensing matters not listed in will be deemed as illegal approvals. The "Six Ones" action will be carried out deeply, the time of enterprise establishment will be further shortened and the total approval duration of projects will not be more than 80 working days. At the end of 2020, the number of online handling matters was up to 95%, and the proportion of "No need for a second visit" was more than 90%. The construction of "Services on one mobile phone" will be steadily advancing, so as to achieve the government affairs services handling via mobile phones. "100% agency service" system will be implemented for the enterprise investing project, so as to provide full-process and targeted services for enterprises free of charge.

(II) Taxes and fees reductions will be promoted. The preferential tax policies will be comprehensively implemented and "overtax" will never be imposed; For private enterprises that have specific difficulties and cannot pay taxes on time, the Tax Authority will help them to relieve the fund pressure in a manner of tax-deferred payment based on the relevant laws. The policy of reducing the nominal rate of social security contributions will be implemented, and the contribution mode will be kept, to ensure that the actual burden of enterprise social security contributions is substantially reduced. Problems such as social security contributions unpaid by enterprises shall be handled properly and it is strictly forbidden to centralized clear by their own. It is strict to implement the list of enterprises-related administrative fees, government funds, government-set and enterprises-related operational service fees and enterprises-related guaranty funds, to ensure "zero charges" outside the list. Arbitrary charges by public institutions under administrative authorities, industrial associations and chambers of commerce and intermediary agencies will be rectified.

(III) Factor costs will be reduced. A series of national, provincial, prefecture and county policies of reducing the costs of enterprises in the real economy will be implemented and a new round of policies and measures will be formulated. Various preferential policies and differentiated reward policies for industrial land will be implemented to reduce the land cost. Market-oriented reform of electricity will be deepened, the scope of private enterprises participating in direct-power purchase will be further expanded, and the small and medium-sized enterprises will be supported to "bundled" participate in electricity market transactions to reduce the electricity costs. Policies such as ETC "Yunnan Traffic Card" truck users are 20% off expressway tolls and provincial material subsidy for railway transportation will be implemented continuedly to reduce the logistics costs.

Benefit Analysis

It makes profits through value-added in the real estate and industry. Between which, value-added in the real estate including profits from providing industrial workshops, logistics warehouses, office buildings and business supporting facilities; value-added in the industry including profits among industrial investments, intermediary services, platform services, government subsidies and tax incentives. After the completion of the project, the annual output will be RMB 0.3 billion, with an average annual profit of RMB 97.45 million, an investment return rate of 15.87% and an after-tax investment payback period of 6.30 years in the target capacity achievement year.

Investment Promotion Direction

Fruits and vegetable processing.

Cooperation Pattern

Joint venture, cooperation, sole proprietorship, equity participation and others.

Contact Information

Contact Authority: Investment Promotion Bureau of Jianshui County

Contact Person: Zhang Yunhui

Tel.: 13466260019

Fax.: 0873-7615813

E-mail: 103989426@qq.com

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