澜沧江沿岸秀山休闲旅游度假区建设项目 Xiushan Leisure Tourism Resort Construction Project along Lancang River

发布时间:2021-12-31 15:05
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Project Overview

1. Project Name

澜沧江沿岸秀山休闲旅游度假区建设项目

Xiushan Leisure Tourism Resort Construction Project along Lancang River

2. Project Industry

Tourism and Culture Industry

3. Project Site

Xiushan Village, Zhentai Town, Zhenyuan County

4. Project Overview

In combination with the construction of Xigui Town in Lincang City and the development opportunities brought by the construction of Mojiang-Lincang Expressway Entrance and Exit and Lancang River Landscape Bridge, and through comprehensive analysis of advantages and disadvantages and scientific planning and guidance, the project makes comprehensive arrangements for the functions, spaces, facilities and environmental landscape of the five core areas of Baojia Group rubber forest, Xiushan Village Sub-district, Xiushui Beach, Reshuitang Hot Spring and Sishibadaowan. The project proposes improvement and reconstruction measures for the environmental landscape, improvement of supporting tourism service facilities, establishment of characteristic landscape culture nodes, and comprehensive development of Lancang River Riverside Tourism Water-loving Project, with a focus on the establishment of Tourism Culture Service Center, Mid-level Forest Hotel, Starry Hot Spring Rehabilitation Center, and Heman Grassland Self-driving Camp. In addition, the ecological, landscape and cultural pattern of the 10km riverside zone on the right bank of Lancang River will be optimized in an overall way to create an overall riverside environmental landscape with unique charm. Through the comprehensive improvement of riverside space, functions, supporting service facilities and environmental landscape, the project will promote landscape interaction, and the relations between culture and ecology, architecture and environment, industry and landscape, so as to achieve the construction and development goals of "beautiful landscape, amusing rubber manor and tea tourism station". The construction of the project will actively integrate into the overall situation of constructing Pu'er City into an International Eco-tourism Destination and the "one river and two cities" common development and deployment between the two banks of Xigui, Linxiang District, Lincang City. The cultural and tourism resources of Zhentai Town-Xiushan-Xigui will be linked together through the "one road and one river" to realize the interaction of resources on both banks and promote the synergistic development of economy and society on both banks on condition that seeking common ground while reserving differences.

Project Implementation Background

1. Industrial Policies

(1) No. 1 Central Document. From 2004 to 2021, the Central Committee of the Communist Party of China has issued the No. 1 Central Document with the theme of "agriculture, rural areas and farmers" for 18 consecutive years, emphasizing the status of "agriculture, rural areas and farmers" as the "top priority" in the period of China's socialist modernization. Rural revitalization should be promoted and attention should be paid to the development of rural industrial economy. An important way is to vigorously develop rural tourism. Rural tourism economy is a compound economy, which has multiple advantages such as boosting agricultural transformation and increasing rural development popularity, and is a significant part for implementing rural revitalization strategy.

(2) Implementation Opinions of the General Office of the People's Government of Yunnan Province on Promoting the Development of All-for-one Tourism (YZBF [2018] No. 71) clearly stated that rural tourism should be vigorously developed. It is suggested to create a number of famous tourist villages - select a number of natural villages with abundant tourism resources, convenient transportation and perfect public service facilities, highlight the functions of rural sightseeing experience and leisure vacation, and speed up the creation of famous tourist villages; Build a number of flower field (agricultural) tourism demonstration bases-learn from the experience and practice of international flower field (agricultural) tourism development, actively promote the integration of agriculture and tourism, and build a number of rural camps, rural parks, art villages, cultural and creative agricultural parks, farmhouses, research and study tourism bases, etc.

2. Upper-Level Plan

Xiushan Characteristic Town Planning (Unfinalized)

Project Construction Plan

1. Project Site Overview

(1) Project Site: Xiushan Village, Zhentai Town, Zhenyuan County

(2) Preliminary Work: A dedicated working group has been established for the project, and the planning area does not involve "three red lines". The infrastructure is constructed by special government bonds in the preliminary stage, laying good conditions for investment attraction in the later stage.

2. Construction Duration

3-5 years, rolling development.

3. Investment Estimate

1. Investment Estimate: RMB 1275 million.

2. Fund Raising: Special government bonds+self-raised by enterprises.

4. Project Content

(1) Development Strategy: Common development strategy for "one river and two banks", with differentiated complementation, transportation interconnection, landscape complementation and shared tourist source.

The resources on the both banks will be developed on condition that seeking common ground while reserving differences, with respective features and staggered development. Taking advantage of the tea industry in Xigui, the natural leisure characteristics of Xiushan will be fully explored, and the brands of "Beauty of Xiushan" and "Tea of Xigui" will be linked together. Meanwhile, the project will complement the both banks in outdoor, food, accommodation and other business forms to jointly establish the most potential leisure tourism resort along Lancang River.

(2) Project Content:

Core Area 01——Baojia Village Group

Centering on the themes of "waterfront leisure" and "forest resort", the area is equipped with hillside hotels (forest chalets) and characteristic residential inns to provide visitors with high-quality accommodation experience of "living by the river". At the same time, the construction of forest walkways, forest ornaments and other supporting facilities can improve the environment in the whole area.

Core Area 02——Xiushan Village Market Town

This area gives full play to the central function of the resort, with key construction points of supporting facilities such as tourist service center, parking lot, food street, etc. At the same time, the market town streets will be landscaped and upgraded, the service safety function of Xiushan wharf will be improved to realize standardized ferry management and reasonable planning of cruise route.

Core Area 03——Xiushui Beach

Centering on the theme of "water-loving sports", and according to the water level change of Lancang River, this area will be built into a well-known outdoor water sports paradise, including kayaking, water motorcycle, motorized rubber boat, water flywheel, rubber boat, water trampoline, yacht, etc.

Core Area 04——Reshuitang Hot Spring

This area can center on the development theme of "wild and luxury hot springs", and functions with certain quality and natural sense such as starry pools, valley hotels and rice field cafes can be arranged as the Wellness Center of the resort.

Core Area 05——Sishibadaohe

Making full use of the scarce resources of large intertidal zone and grassland brought by the water level change of Lancang River, this area can focus on the construction of weekend destinations full of wild fun for families and friends, such as starry tents, RV camps and camp theaters; At the same time, beer festivals can be held in cooperation with "Lancang River Beer". And with the help of short videos, this area can be built into an internet-famous tourist attraction to drive the development of the whole region.

Project Advantages

1. Industrial Basis

From May 1 to May 5, Pu'er received 571,100 tourists, up 60.24% year on year, up 40.74% from 2019. The tourism revenue was RMB 340 million, up 57% year on year. Among them, the number of overnight tourists was 212,800, up 106.62% year on year, up 25.23% from 2019.

At the same time, self-driving tour, rural tour and short-distance tour have become highlights of growth. It is reported that during the May Day holiday, the number of self-driving vehicles entering and leaving the province reached 8.937 million, with a year-on-year increase of 53%, among which the number of self-driving vehicles in Honghe, Yuxi, Zhaotong, Kunming and Lijiang exceeded 700,000. The number of self-driving vehicles in Honghe reached 1.917 million, and the growth rate in Zhaotong reached 332%, making it a new growth point. In terms of destination selection, more tourists tend to choose picking bases, farmhouses, ecological farms, park wetlands and mountains and lakes.

2. Resource Advantages

(1) Pu'er is rich in tourism resources and deserves the name of "natural oxygen bar" and "spring city in spring city". Pu'er is one of the regions with the best ecological environment in China and even the world.

The average annual temperature of Pu'er is 18-22 °C, without severe cold in winter and heat in summer;

It is a rare oasis along the Tropic of Cancer desert zone, which is called "the Paradise of the World, the World of Paradise" by the United Nations Environment Programme (UNEP);

The good rate of ambient air is 99.7%, with a negative oxygen ion content of more than 10,000/cm³;

Pu'er is rich in biodiversity, with a forest coverage rate of 68.7%, 47.1% higher than that of China, and is the second largest tropical rainforest in the world after the Amazon River. It is one of the regions with the richest biodiversity in China and ranks first in Yunnan province in terms of the total value of forest ecosystem services.

(2) The cultural history, natural landscape, ethnic customs, "origin of tea" culture and countryside landscape of Zhenyuan County complement each other and are the "rich land" of characteristic tourism resources and the "virgin land" of high-end tourism development.

Zhenyuan County is located in the middle of Ailao Mountain and Wuliang Mountain in Yunnan-Guizhou Plateau, alternating with rivers, forming the geomorphic outline of "five valleys and five ridges" high in the north and low in the south. The highest altitude is 3137.6 m, the lowest altitude is 774 m, and the annual average temperature is 18.5 °C, is the southern subtropical monsoon climate. Nature gives high mountains, deep valleys and vast forests to Zhenyuan.

There are 2 nature reserves in Zhenyuan County. In Qianjiazhai primitive forest of Ailao Mountain National Nature Reserve, there are wild ancient tea trees growing for more than 2700 years, making Zhenyuan the hometown of the King of Wild Tea Tree in the world. Zhenyuan is the kingdom of plants and the paradise of animals. There are more than 1,800 rare protected plants such as Taxus chinensis and Alcimandra cathcardii, and the wild ancient tea tree community covers an area of 52,000 mu. There are more than 800 rare protected animals such as black crested gibbons and green peafowls, and it is one of the reserves with the most species of thrushes in China. The negative oxygen ion concentration in the forest in Qianjiazhai of Ailao Mountain reaches 20,000~30,000 ions/cm3(the standard concentration of negative oxygen ions in fresh air shall not be less than 1000-1500 ions/cm3 as stipulated by the World Health Organization), which is a natural oxygen bar in fact.

The Zhenyuan tea culture has a unique charm, and the tea culture blends with nature and complements each other. As a county where many ethnic groups live, the production and life of the people are closely related to tea. Tea is integrated with the people and their life, forming their own lifestyle for tea tasting. The people chew the fresh tea, taste the fragrance, enjoy the happiness of labor. Tea as the gift, they convey the simplicity and kindness. Tea as the toast, they welcome all. In terms of tea drinking, there are traditional roasted aroma tea, heating cage tea, Kucong People's earth pot tea, fresh leaf bamboo tea, unique chewing raw tea, sugar tea, "sacrificial" tea, roasted rice sugar pine tea, and light tea. Zhenyuan tea culture has a long history, and the tea is exported to both home and abroad, thus forming the famous ancient tea horse post roads, which are dominated by the Bianjiang River and runs through Ailao Mountain.

3. Supporting Conditions

The project has five core areas, and the foundation of each core area is different. The project will be developed in the way of "overall planning, step-by-step construction, single-point popularity, step-by-step accumulation" to ensure that the project is investable and implementable.

Level 1 Development——Xiushui Beach. This area is flat with a beach extending to the Lancang River, providing a perfect place for water-loving activities. It is less difficult to develop and is the best place to gather people and have weekend tour.

Level 2 Development——Sishibadaohe. The resource conditions in this area are relatively scarce compared with the surrounding areas. According to the water level change of Lancang River, it can attract the surrounding tourists and create an "internet-famous attractions" in cooperation with holiday activity marketing, which is the starting point for distinguishing this area from other tourist areas and becoming famous.

Level 3 Development——Xiushan Village Sub-district. As the center of the whole tourist area, it is most important to do a good job in the safe distribution of tourists. After completing the construction of the preliminary infrastructure and tourist walkways, the residents can be mobilized to provide local food for tourists, so as to create a food street. It is recommended that this area be gradually optimized with the development of the whole resort.

Level 4 Development——Baojia Group Rubber Forest. Based on superior location conditions, this area is the best choice for building hillside hotels and characteristic homestays, as well as an important area for extending the stay time of tourists and winter resort.

Level 5 Development——Reshuitang Hot Spring. Due to a certain distance from Lancang River, this area is prone to faults in functional linkage with the preceding areas, so it is recommended to gradually develop it after the whole resort is mature; Although it is not easy to develop the hot spring area, it is an important path to improve the quality of local tourism and attract high-end tourists.

4. Location and Transportation

After the opening of Mojiang-Lincang Expressway, it only takes 40 minutes from Lincang to Xiushan, which further promotes the co-prosperity of resources and tourists of "one river and two banks".

(1) Geographical location of Xiushan Leisure Tourism Resort along Lancang River: West of Zhenyuan County, Yunnan Province, the left bank of Lancang River, and "Xigui International Tea Culture Characteristic Town" of Linxiang District in Lincang City across the bank.

(2) The opening of Mojiang-Lincang Expressway in January 2021 has greatly shortened the temporal distance between the main nodes of the east-west line from Mojiang-Lincang on the South Ring of Great West Yunnan Tourist Ring. By seizing the opportunity and giving full play to the resource advantages, Xiushan Village of Zhentai Town will be rediscovered from an isolated riverside village.

(3) The regional three-dimensional transportation system of water, land and air is gradually matured and the passenger source assurance system is gradually improved.

——One horizontal and four longitudinal expressways: Mojiang-Lincang Expressway, Zhentai-Jinggu Expressway, Pu'er-Dali Expressway, etc. formed the "north-to-south, east-west" fast channels connecting the exits of the three-dimensional transportation system, providing a convenient foundation for self-driving travel.

——Wharf construction enhances waterway linkage: The construction of Xiushan Wharf connects the waterway transportation linkage.

——Aviation benefits from dual airport radiation: Mengda Airport and Lincang Airport will attract more high-end tourists for Xiushan tourism and lay the foundation for the development of leisure and vacation tour.

——The railway extends to the transit route of Great West Yunnan Tourist Ring: Dali-Lincang Railway and Yuxi-Mohan Railway expand and extend the possibility of tourist flow entering the area.

5. Development Opportunities

From June 10 to 11, 2021, Yunnan Provincial Committee of the Communist Party of China and the People's Government of Yunnan Province held an on-site meeting in Pu'er. The meeting emphasized that Pu'er City should give full play to its advantages, identify the correct path, and strive to build itself into a green economic demonstration zone, a demonstration zone for enriching people in borders, and an international eco-tourism destination.

Pu'er has excellent ecology, climate, air quality and resources, which are its advantages to develop high-end wellness tourism. Pu'er City should raise awareness, carry out government support, strengthen planning, investment attraction and project construction, and build a number of high-end scenic spots, pastoral complexes, high-end hotels, and high-end tourism products with great generosity, high standard and vigorous promotion, aiming to become an international eco-tourism destination.

Factors Guarantee

1. Production Operation Cost

Land for Industry: The price of construction land shall be auctioned according to the bid, auction and listing price.

Electricity for Industry

•Electricity for residential domestic use: RMB 0.45-0.8/kWh

•Electricity for general industrial and commercial power consumption: RMB 0.646-0.666/kWh

Water for Industry

•Water for residential domestic use: RMB 2.6/t

•Water for general industries and businesses: RMB 3.1/t

•Water for special industry: RMB 3.3/t

Labor Force

RMB 25,000-30,000/year/person

2. Raw Material Supply Cost

None.

Project Policy Support

1. Business Environment Improvement

Notice of the General Office of the People's Government of Yunnan Province on the Issuance of 28 Measures for Further Optimizing the Business Environment to Better Serve the Market Entities in Yunnan Province (YZBF [2020] No. 60): 28 measures are proposed in 6 aspects to accelerate the development of a market-oriented, law-based and international business environment of "handling affairs without asking for help, online approval, handling affairs by one visit only" and "guaranteed service throughout the whole process".

Action Plan for Continuously Optimizing the Business Environment of Yunnan Market Supervision in 2021 (YSJF [2021] No. 2): Based on the actual demands of enterprises, 20 specific measures are put forward in 8 aspects to strengthen weak links, close the loopholes, strengthen weakness areas, promote improvement, focus on solving the "pain points", "bottlenecks" and "difficulties" faced by enterprises; further stimulate market vitality and social creativity to create a market-oriented, law-based, and international first-class business environment.

2. Fiscal and tax preferential policies at all levels available to enterprises such as provincial/municipal/district/county/park investments

(1) Policies of Pu'er City for Encouraging Foreign Investment (Trial) (PZF [2016] No. 50) ——

Land Preferential Policy. Land for construction of tourist attractions and information industry projects with an investment scale of more than RMB 100 million, foreign-invested enterprises shall obtain land according to law. After the completion and commissioning, the enterprise shall be supported by 50% of the land transfer fees paid by the enterprise in the form of financial support for industrial development in 3 years.

Preferential Policies on Finance and Taxation. The income tax rate for enterprises investing in the "four major bases" and "four major new industries" in Pu'er City and those conforming to the Catalog of Encouraged Industries in Western Regions shall be reduced to 15%; For foreign-invested enterprises investing in the tourism, leisure and health resort industry, characteristic biological industry, plateau characteristic agriculture, modern forestry, trade and logistics industry, green industry and information technology industry in Pu'er, with an investment scale of more than RMB 100 million, an investment intensity of not less than RMB 3 million per mu of construction land, more than 100 jobs and an annual output value of over RMB 100 million, within five years, the enterprise shall enjoy financial support according to 20% of the retained portion of the enterprise's annual tax payments to cities and counties (districts); Newly-built and introduced leisure resort or business hotels managed by well-known hotel management groups at home and abroad, with a commissioned management period of 3 years or more and an investment amount of RMB 300 million or more (excluding land investment) (the brand shall be confirmed in the Catalog for the Introduction of Famous Hotel Brands at Home and Abroad in Yunnan Province), a one-time reward of RMB 8 million will be awarded to such hotels after the completion and operation, and the city and county (district) finances will each bear 50%. The municipal finance will award RMB 500,000 and RMB 200,000 respectively (without repetition) for enterprises investing in residential inns that meet the 5-star and 4-star standards.

(2) Pu'er Municipal "Healthy Life Destination Brand" Incentive Measures to Encourage Enterprise Investment (PZSWF (2020) No. 1) ——

Reward Standard. If the construction of leisure, resort, wellness, cultural tourism and other projects invested by the enterprise in Pu'er City has commenced and meets the regulations, the enterprise shall voluntarily submit an application for reward and subsidies, which shall be granted up to 5% according to the amount of new investment completed by the enterprise after review and approval.

Benefit Analysis

(1) Profit Points: Income from travel experience (water sports, ferry, etc.), accommodation, catering and shopping.

(2) Income Calculation: According to the preliminary calculation, the overall investment payback period of the project is about 10-11 years, and the overall payback period of the project is about 10-11 years. The five core areas can be independently developed and operated to enhance the liquidity of funds.

Investment Promotion Direction

Operation of water sports, development of waterfront resort towns, development and operation of resort hotels (homestays).

Cooperation Pattern

Sole proprietorship; cooperation, joint-stock cooperation, etc.

Contact Information

Contact Authority: Culture and Tourism Bureau of Zhenyuan County

Contact Person: Luo Zhikun

Tel.: 15911286928

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