西双版纳国家橡胶庄园建设项目 Xishuangbanna National Rubber Manor Construction Project

发布时间:2021-12-31 15:01
来源:本站
作者:
点击:1808次

Project Overview

1. Project Name

西双版纳国家橡胶庄园建设项目

Xishuangbanna National Rubber Manor Construction Project

2. Project Industry

Tourism and Culture Industry

3. Project Site

No.10 Branch of Jinghong Farm

4. Project Overview

The project aims at the national modern agricultural manor and environment-friendly rubber plantation demonstration base, With the "one ring & three zones" composed of colorful time tourism ring, nostalgic time cultural experience zone, sweet time leisure resort zone and study & research time science and education experimental zone as the carrier, emphasis on the experience contents of rubber culture, reclamation culture, educated youth culture, ethnic culture, popular science education of rubber and tropical crops, theme amusement, etc. It will build a domestic first-class and internationally renowned agricultural eco-tourism manor with characteristics of panoramic, all-season, whole-family and full-service level, with the core of serving city customers, family customers, couples wedding customers and cultural experience customers, integrating experience, leisure and sightseeing.

Project Implementation Background

1. Industrial Policies

(1) No. 1 Central Document. From 2004 to 2021, the Central Committee of the Communist Party of China has issued the No. 1 Central Document with the theme of "agriculture, rural areas and farmers" for 18 consecutive years, emphasizing the status of "agriculture, rural areas and farmers" as the "top priority" in the period of China's socialist modernization. Rural revitalization should be promoted and attention should be paid to the development of rural industrial economy. An important way is to vigorously develop rural tourism. Rural tourism economy is a compound economy, which has multiple advantages such as boosting agricultural transformation and increasing rural development popularity, and is a significant part for implementing rural revitalization strategy.

(2) Implementation Opinions of the General Office of the People's Government of Yunnan Province on Promoting the Development of All-for-one Tourism (YZBF [2018] No. 71) clearly stated that rural tourism should be vigorously developed. It is suggested to create a number of famous tourist villages - select a number of natural villages with abundant tourism resources, convenient transportation and perfect public service facilities, highlight the functions of rural sightseeing experience and leisure vacation, and speed up the creation of famous tourist villages; Build a number of flower field (agricultural) tourism demonstration bases-learn from the experience and practice of international flower field (agricultural) tourism development, actively promote the integration of agriculture and tourism, and build a number of rural camps, rural parks, art villages, cultural and creative agricultural parks, farmhouses, research and study tourism bases, etc.

2. Upper-Level Plan

The project completed the General Tourism Plan of Xishuangbanna National Rubber Manor in 2018.

Project Construction Plan

1. Project Site Overview

Planning Scope: No. 10 Branch of Jinghong Farm (No. 2, No. 3, No. 4, No. 5, No. 9 and No. 10 production teams of No. 10 Branch and the Manhuidong Village and Field Division of No.10 Branch).

Land Area: about 12000 mu.

Construction Land: about 200 mu (mainly based on the production team station).

2. Construction Duration

About 3 years, rolling development.

3. Investment Estimate

1. Investment Estimate: RMB 1.5 billion.

2. Fund Raising: Self-raised by enterprises.

4. Project Content

(1) Overall Positioning: China's Best Rubber Farm· National Modern Agricultural Manor. Rubber is a plant with obvious regional characteristics. Yunnan rubber ranks among the best in quantity and quality. Jinghong Farm was awarded the honorary title of "China's Best Rubber Farm". Through transformation and upgrading, the project inherits the status of Jinghong Farm's quality rubber, and builds the project into a rubber country modern agricultural manor with the status of benchmark in China and trinity of agriculture, tourism and culture.

(2) Functional Layout: According to the characteristics of tourism resources, the direction of tourism development, the overall shape of the rubber plantation space and the relationship with the surrounding environment, under the guidance of the core concept of "protection as the premise, development as the essence and service as the key", the planning area will build a tourism development pattern of "one ring and three areas".

(3) Project Content:

1) One ring: "Colorful Time" Tourism Ring: the tourism ring runs through the three major sections of the whole project, taking "past, present and future" as a development line, which is the connecting link between the landscape and cultural connotations of each section. Supporting infrastructure, landscape avenues, signboards, recreational facilities, etc. are mainly constructed in this area.

2) "Nostalgic Time" Historical and Cultural Experience Zone: mainly includes Dai village with the style of Manhuidong - the characteristic transformation of accommodation and catering; Rubber Forest Life Experience Park - High-quality Forest Hotel; Time Park - Army Reclamation, Educated Youth Experience Zone and Performing Arts Center.

3) "Sweet Time" Leisure Resort: Flower Manor (upgrading and renovation); Four-Season Flower Sea (Internet-famous Shooting Base); Outdoor Leisure Base (self-driving camp, tent camp); Colorful Orchard; Waterfront Restaurant; Theme Restaurant; Elderly-care Farm, etc.

4) "Research and Study Time" Science and Education Experimental Zone: Tourism Service Center; Rubber Science and Technology Museum; Smart Greenhouse (biodiversity display); Rubber Manor Demonstration Base (R&D of rubber industrial chain products); Outdoor Sports Experience Area (mountain motorcycle, go-kart).

(4) Development Mode:

Relying on the resources of flower sea (orchard), rubber industry resources, rubber forest resources and educated youth memory resources, the project will build the only comprehensive manor in Xishuangbanna, which integrates sightseeing picking, rubber industry, theme culture experience and rubber forest vacation, and realize the three-dimensional development of "industry, culture and tourism".

Project Advantages

1. Industrial Basis

Xishuangbanna rural tourism is developing rapidly, new business forms of tourism are constantly emerging, and tourism festival brands are constantly growing, which provides a strong guarantee for the follow-up development of the project and regional linkage.

There are 1 national-level tourist city, 1 tourist resort, 3 provincial-level tourist resorts, 9 famous tourist towns, 18 famous tourist villages and 18 A-level tourist attractions in the whole prefecture.

The development of rural cultural tourism has been further accelerated, and rural tourism forms such as folk culture, farming experience, rural vacation and farmhouse have emerged continuously. A number of villages and scenic spots, such as Menghan Town in Jinghong City, Bapozhai in Jinuo Mountain, Manjingfa Village and Mengjinglai Scenic Area, have been awarded "National Famous Tourism Town with Characteristic Landscape", "Ethnic Village with the Most Traditional Characteristics in China", "National Famous Tourism Village with Characteristic Landscape", "National Key Village for Rural Tourism" and "Provincial Famous Historical and Cultural Village". The emergence of a number of characteristic rural tourism products has promoted the integration and development of urban and rural culture and tourism industry.

International brands of cultural tourism festivals, such as "The Culture and Arts Festival of Countries in the Lancang-Mekong River Basin", "Xishuangbanna Border Trade and Tourism Fair", "China Xishuangbanna Lancang River International Open Water Swimming Crossing Competition" and "Dai Water-splashing Festival", will be vigorously developed to display festival culture with regional and ethnic characteristics.

"Thailand is far away and Xishuangbanna is near". The epidemic is not over yet, and outbound tourism has not been released. Under the regular epidemic prevention and control in China, Xishuangbanna, which has similarities with Southeast Asian culture and warm-wet climate, has become the first choice for many Chinese people to feel "exotic charm".

In 2020, there are 23 cultural tourism enterprises above designated size in the whole prefecture, with operating revenue of RMB 865.26 million. There are more than 200,000 direct (indirect) employees in cultural tourism, accounting for 15.38% of the resident population. The number of rural tourism receptions in the whole prefecture is 2,119,400, realizing a comprehensive income of RMB 53.1906 million. The added value of cultural industry accounts for 2.5% of GDP, and the added value of tourism accounts for 15.1% of GDP.

In 2021, the tourism market in the whole prefecture stabilized and improved, with a total of 498,200 tourists from May 1 to May 5, a year-on-year increase of 147.08%. Tourism revenue was RMB 348 million, up 122.26% year on year.

2. Resource Advantages

Xishuangbanna Dai Autonomous Prefecture is a world famous tourism city with prominent transportation advantages, distinctive and rich tourism resources.

Xishuangbanna Dai Autonomous Prefecture is located in the northern border of tropics to the south of the Tropic of Cancer, with a land area of 19,124.5 km2. It is connected with the mountains and rivers of Laos and Myanmar, adjacent to Thailand and Vietnam, with a boundary line of 966.3 km. It is located in the central area of the land, sea and air hub of "one river connecting six countries, railway to the ocean and port to the world", and is the only "south gate" in 16 prefectures and cities of Yunnan Province that directly connects Laos, Myanmar and Thailand by water, land and air transportation.

Xishuangbanna is also an epitome of biodiversity. It has a forest area of 15,485 km2, with more than 5,000 species of higher plants, 153 species of endemic plants and more than 4,000 species of animals. The forest coverage rate exceeds 80%, which is the largest tropical rainforest in China with a negative oxygen ion content up to 30000+ /cm3.

3. Supporting Conditions

(1) Xishuangbanna National Rubber Manor is rich in resource categories, and the business forms of node resources such as rubber, flowers, nursery and orchard are highly extensible.

Rubber Forest: The rubber forest in the rubber manor is about 8,425 mu, which is the main crop. The rubber forest presents rich color and beauty, forming a beautiful forest line;

Nursery: The nursery is about 23 mu, mainly rubber seedlings, precious timber trees and seedlings, etc. It is the pilot area for the rubber manor to participate in the construction of environmentally friendly eco-rubber manor in Xishuangbanna Dai Autonomous Prefecture;

Farmland: The farmland is about 1,479 mu, mainly rice planting, forming a unique countryside landscape in the rubber manor;

Town: The town is about 609 mu, with functional supporting facilities such as hospitals, schools and small shops;

Flower Manor: The flower manor was opened for trial operation in 2017. During the opening period, the manor attracted tourists mainly from Xishuangbanna Dai Autonomous Prefecture, with an average daily reception of 600 tourists (it has been suspended due to high operating costs).

(2) Xishuangbanna National Rubber Manor has profound historical and cultural deposits and splendid ethnic culture, which is a unique advantage from other similar manors.

- History and Culture

In 1951, the State Council decided to establish the second rubber base in Yunnan; In 1953, Yunnan Rubber Reclamation Area was established; In 1955, the curtain of "undertaking the important task of national reclamation and border defense" in Xishuangbanna was unveiled; In 1956, the state-owned rubber farm was established, and the first batch of urban youth arrived at Liming Farm; In 1968, "senior high school graduates of 1966-1968" in Beijing spontaneously organized and approved by Premier Zhou Enlai to come to Dongfeng Farm, kicking off a large number of educated youth to the frontier; In 1982, large-area rubber planting was successful and won the First Prize of National Creation and Invention; In 1991, Jinghong Farm was awarded the honorary title of "China's Best Rubber Farm".

- Ethnic Culture

There is a traditional Dai village in the rubber manor - Manhui Dongshang Village, with the thousand-year-old sacred trees retained around Manhui Dongshang Village, and the ethnic culture, sacrificial culture and praying culture retained intact.

4. Location and Transportation

Xishuangbanna National Rubber Manor is located in the golden tourism circle of southwest Yunnan, with a good market prospect for tourist sources.

After the opening of China-Laos Railway, it only takes 2.5 hours to reach Kunming, 4 hours to reach Laos, 6 hours to reach Thailand and 10 hours to reach Singapore. As an important area connecting Southeast Asian countries, Xishuangbanna has fully covered three three-dimensional transportation networks, namely sea, land and air transportation, and has successfully built the Lancang-Mekong Tourism Economic Circle.

A river connects six countries, "Lancang-Mekong Economic Circle" is an important transfer station for 20 domestic routes and "China-Thailand Railway", and the "Golden Corridor" connecting China and Southeast Asia, especially after the establishment of the world's largest free trade zone of RCEP, Xishuangbanna is expected to become a gateway of trade, logistics, trade and tourism in southwest China.

5. Development Opportunities

During the "14th Five-Year Plan" period, Xishuangbanna implemented seven projects for high-quality development of tourism industry and focused on building a world famous tourism city.

The 14th Five-Year Plan (2021-2025) for National Economic and Social Development of Xishuangbanna Dai Autonomous Prefecture and the Outline of Long-Range Objectives through the Year 2035 propose to implement the construction project of tourism destinations and focus on promoting the construction of all-for-one tourism, tourism resort, tourist attractions, ecotourism area, characteristic tourism city, famous town and village in the region.

Implement the new tourism business form development project, and vigorously develop new tourism business forms and products such as self-driving tourism, wellness tourism, cultural tourism, research and study tourism, sports tourism, homestays and hotels. Implement the tourism brand building project, improve the tourism brand image and expand the tourism market space. Implement the tourism opening-up project, promote the construction of cross-border tourism cooperation zones and border tourism pilot zones, establish regional international tourism city alliance, and build Lancang-Mekong international cultural tourism corridor. Implement the smart tourism improvement project, accelerate the construction of smart tourism infrastructure, and build the Xishuangbanna smart tourism platform system by relying on "Travelling in Yunnan with One Mobile Phone". Implement the tourism public service improvement project, accelerate the construction of tourism transportation, tourism public service center, tourism toilet, tourism public signs, tourism public leisure system. Implement the tourism quality assurance project, improve tourism management, strengthen the continuous supervision of tourism market, promote the construction of tourism credit system, and improve tourism safety emergency mechanism.

Element Guarantees

1. Production Operation Cost

Reference price of industrial land: RMB 117,300-324,700/mu;

Reference price of agricultural land: RMB 36,000-66,000/mu;

The price of water and electricity shall refer to the unified implementation standards of Yunnan Province:

Industrial and commercial water: RMB 5.00-5.603/m³;

Water for special purposes: RMB 15.20-15.351/m³;

Electricity for industries and businesses and other purposes: RMB 0.39-0.41/kWh;

Electricity for agricultural production: RMB 0.41-0.43/kWh;

Labor force (minimum standard): RMB 1,350/month.

2. Raw Material Supply Cost

None.

Project Policy Support

1. Business Environment Improvement

Notice of the General Office of the People's Government of Yunnan Province on the Issuance of 28 Measures for Further Optimizing the Business Environment to Better Serve the Market Entities in Yunnan Province (YZBF [2020] No. 60): 28 measures are proposed in 6 aspects to accelerate the development of a market-based, legalized and international business environment of "handling affairs without asking for help, online approval, handling affairs by one visit only" and "guaranteed service throughout the whole process".

Action Plan for Continuously Optimizing the Business Environment of Yunnan Market Supervision in 2021 (YSJF [2021] No. 2): Based on the actual needs of enterprises, 20 specific measures are proposed in 8 aspects to strengthen weak links, close the loopholes, strengthen weak areas, promote improvement, focus on solving the problems of "pain points", "bottlenecks" and "difficulties" facing enterprises, further stimulate market vitality and social creativity to create a first-class, market-based, legalized and international business environment.

2. Fiscal and tax preferential policies at all levels available to enterprises such as provincial/municipal/district/county/park investments

According to the spirit of the Notice of the General Office of the People's Government of Yunnan Province on the Issuance of Measures to Support the Transformation and Development of the Cultural and Tourism Industry in Yunnan Province in Response to COVID-19 (YZBF [2020] No. 23), the key cultural tourism projects will be preferentially included in the support scope of various tourism-related funds of the whole province, and the provincial major cultural tourism projects will be rewarded in an appropriate proportion; interest subsidies for partial loans will be provided for key hillside hotel projects.

According to the spirit of the Opinions of the People's Government of Yunnan Province on Effectively Solving the "Blind Points", "Pain Points" and "Difficulties" of Attracting Foreign Investment and Promoting Foreign Investment Growth, a reward of RMB 50 million at most will be granted to new projects using foreign investment worth of no less than USD 30 million and increase in foreign investment projects worth of no less than USD 10 million. (The foreign investment actually used doesn't count the loans provided by foreign shareholders; all residential real estate, financial and similar financial projects are excluded; multiple projects funded by the same investor can be seen as one). The reward will be decided by the provincial finance department and equaled to the share of 2% of the sums of actually utilized foreign investment, and prefectures and cities can arrange the reward separately based on the reward of the provincial finance department. Leading and foundational projects with foreign investment worth of over USD 100 million will be provided with major support and the authorities of prefectures and cities will arrange the land-use plan for these projects. For projects that have finished all land-supply procedures, and have an investment of more than USD 200 million and a required investment intensity, the government won't charge the projects for land. For projects undertaken by multinational companies' headquarters and their regional headquarters, major support will be provided in the form of "One case, one meeting". The land use demand for recognized major foreign-invested projects at the provincial level should be satisfied as much as possible, with being corresponding to the socio-economic plan, the land-use plan and the urban-rural plan as a prerequisite.

According to the spirit of the Notice of the General Office of the People's Government of Yunnan Province on the Issuance of Policies and Measures to Improve the Foreign Investment Utilization in Yunnan Province (YZBF [2021] No. 12), the major foreign-funded cultural tourism projects with foreign investment of no less than 15% of the total investment shall be preferentially supported and included into the key tourism and culture projects of the "Double Hundred" project of Yunnan Province for industrial development.

The project can be supported by relevant policies of the state for the construction of modern agricultural manor, eco-rubber manor, agricultural development, financial subsidies, tax preferences, and corresponding preferential policies of Xishuangbanna Dai Autonomous Prefecture and Jinghong City on agricultural reclamation reform development and tourism development.

Benefit Analysis

(1) Marketing Strategy: Thanks to the vigorous development of online We-Media, internet-famous video bloggers travel in Xishuangbanna and post a large number of tourism videos and blogs, thus introducing Xishuangbanna to the world. Based on the characteristics of the project, attention shall be paid to short video marketing and self-driving tour market during the project operation stage.

(2) Profit Points: Income from travel experience, accommodation, catering and industrial development.

(3) Income Calculation: According to the preliminary calculation, the investment payback period of the project is about 9 years with an average rate of return of about 16.7%.

Investment Promotion Direction

Leisure agriculture; tourism manor; fruit planting; high-quality hotels, etc.

Cooperation Pattern

Sole proprietorship; cooperation, joint-stock cooperation, etc.

Contact Information

Contact Authority: Nationalized Jinghong Farm

Contact Person: Yin Xu

Tel.: 15924683939

本站点由云南省投资促进局主办
版权所有 © 云南省投资促进局 未经同意不得转载

滇公网安备 53011102001196号

联系方式
0871-67195654
ynstzcjj@yn.gov.cn

云南招商官方微信

法治在线官方微信

国务院“互联网+督查”

营商环境投诉举报

营商环境问卷调查

管理员登录
平台入口