Kunming Shilin Plateau Football Training Base Construction Project

Updated:2021/01/21 16:49

Project Name


Kunming Shilin Plateau Football Training Base Construction Project



Tourism and Culture Industry

Project Site

Ayulin Village, Shilin Sub-district Office, Shilin Yi Autonomous County

Project Overview

Relying on the unique plateau environment and rich tourism and cultural resources of Shilin County, the project is planned to build a football training base integrating professional football training base, plateau sports, athletes health spa, hot spring health, leisure resort, and related supporting services on the basis of plateau football training and high-end international construction principle according to the requirement for holding domestic league, international class A competition, and the FIFA professional competition. It will be qualified to undertake international and domestic professional, amateur, and U series football team training and competition. After the completion of the project, it will become the sixth professional football stadium that meets international A-level FIFA competition requirements, and a special professional football training base facing South and Southeast Asia.

Project Construction


Construction Scale: The project is planned to build "two centers and two areas", namely the international sports center and sports exchange center as well as sports health care recovery training area and commercial supporting service area.

Construction Duration: 3 years

Land Area: 1,800 mu

Supporting Conditions

1. Project Advantages and Opportunities:

Shilin County is located at the key position for Qujing, Honghe, and Wenshan Prefecture to enter Kunming and Central Yunnan, and is on the economic corridor of Kunming-Wenshan-Guangxi Beibu Gulf- Guangdong Pearl River Delta-Hanoi. It is the most convenient passage for Kunming to connect Guangdong and Guangxi and reach overseas countries by sea via Fangchenggang City, Guangxi, and to reach foreign countries by land via Hekou, a national first-class port. Highway: Kunming-Shilin Expressway, Shilin-Mengzi Expressway, Xiqiao-Shilin Expressway, Yiliang-Shilin Expressway, Shilin-Luxi Expressway, G326, G324; Aviation: Kunming Changshui International Airport is 91 kilometers away from Shilin County, about 1-hour drive; Railway: Nanning-Kunming Railway sets main freight stations and passenger stations and Nanning-Kunming High-Speed Railway passes through four towns in Shilin.

2. Associated Industries:

The project is located in the west area of the Tourist Service Area of Shilin County and has built relatively complete supporting facilities for service and reception. The functional orientation of the project is tourism + sports and health care. Yunnan is one of the three national youth campus football reform pilot areas and has 104 characteristic football schools. Shilin is the only national youth campus football pilot county in Yunnan, with 13 such schools across the whole country.

Shilin features spring-like weather all year round and good environmental quality, and therefore has been known as the "China's Natural Oxygen Bar". Its forest coverage rate reaches 48%, the annual average temperature is 15.6°C, and the rate of good air quality is 100%. The average content of negative oxygen ions known as "Air Vitamin" and "Longevity Element" reaches 3280/cm3, three times higher than the standard set by the WHO. The internationally recommended altitude of a plateau football training base is 1,400-2,700 meters. Shilin County is located in the southern part of Yunnan Plateau, with an altitude of 1,700-1,950 meters, and is on the Second Ladder of China, without industrial pollution. Therefore, it is an ideal natural plateau football training field.

3. Early Preparations: The project is in the preliminary planning and design stage, and the feasibility study has not been carried out. The remaining land has not yet been approved.

Investment Estimate and Fund Raising

Investment Estimate: RMB 1.5 billion

Fund Raising: Self-raised by enterprises, bank loans, and other ways of financing

Preferential Policies Applicable

The project can enjoy relevant preferential policies of the Implementation Plan of the Special Action for the Construction of Social Football Field Facilities (Trial) (FGSH[2019] No. 1222): The central budgetary investment shall be granted fixed subsidies. A subsidy of RMB 2 million will be given to each 11-player standard football field. The subsidy given to each new five-player or seven-player (8-player) football field shall be no more than RMB 1 million. Local governments are encouraged to subsidize the construction of football fields through various financial channels such as financial funds, public welfare funds of sports lotteries, and development finance.

Special support and incentive policies such as "One case, one meeting" and "One policy for one enterprise" will be carried out for major projects with high investment intensity, high scientific content, high economic benefits, great tax contribution and strong driving effect, especially the projects of enterprises that conform to Shilin's industrial development orientation.

Market Prediction (Analysis)

The sports industry is a real sunrise industry. The United States boasts the world's most developed sports industry. In the 1980s, the total output value of its sports industry accounted for about 1% of its GDP, ranking 22nd among industries. By the mid-1990s, the total output value had exceeded USD 300 billion. In North America, Western Europe, and Japan, where the sports industry is developed, the annual output value of the sports industry has made it be among the top ten pillar industries. As early as 2000, the total output value of the global sports industry reached as high as USD 400 billion and was growing at an annual average rate of 20%. The total output value of the sports industry in developed countries such as Australia, Canada, Japan, the UK, Germany, France, and Italy accounts for about 1-1.5% of their GDP.

Profit Model and Preliminary Benefit Analysis

The project can make a profit by means of sales of sports derivatives, advertising contribution, naming right for events, business activities development, and club economy.

Risk Analysis

Capital risk: The investment in the early stage of the project is large, and therefore the continuity of capital investment should be considered.

Operational risk: Sports projects set very high requirements for enterprises on the capital, development level, and operation. During the construction of the project, different operational strategies are needed to guarantee its cash flow at different stages.

Cooperation Pattern

Participation, cooperation, sole proprietorship or PPP, etc.

Contact Information

Contact Authority: Construction Management Committee of the Tourist Service Area of Shilin Yi Autonomous County

Contact Person: Chen Jinhai

Tel.: 0871-67710211

Fax: 0871-67710211

E-mail: slxlgh@163.com

Copyright © Yunnan Provincial Investment Promotion Bureau, All rights reserved.

Registration Number:19006131

Email:yunnanzsj@163.com   Telephone Number: +86(871)67195654/67195610

Address: 309 Guomao Road, Kunming, Yunnan, China.