Wellness and Cultural Tourism City Project in Caodian Area, Yangzonghai, Kunming

Updated:2021/01/21 16:48
Source:本站
Author:
Views:5804

Project Name

昆明市阳宗海草甸片区康养文旅城项目

Wellness and Cultural Tourism City Project in Caodian Area, Yangzonghai, Kunming

Project

Industry

Tourism and Culture Industry

Project Site

Caodianhai Lake Area, Tangchi Sub-district, Yangzonghai Lake Scenic Area, Kunming

Project Overview

Yangzonghai Lake Scenic Area boasts an excellent ecological environment, a unique natural landscape, and a charming humanistic landscape. Relying on the unique geographical advantage and natural resources advantage of Yangzonghai Lake Scenic Area, the project is planned to build high-end health care and old-age care community, a high-end leisure tourism resort, and a tourism comprehensive service center against Yangzonghai Lake, one of nine plateau lakes, and taking 1.33 square kilometers of Caodianhai Lake as the core to meet the demand of the upcoming aging society for health care and old-age care. It will be built into a health care world city with a combination of cultural tourism and health care and integrating functions such as health care for the elderly, sports leisure, lakeside resort, leisure accommodation, and convention and exhibition.

Project Construction

Content

Construction Scale: The project plans high-end health care and old-age care community, high-end leisure tourism resort, and tourism comprehensive service center, and mainly develops diversified business formats such as health examination, hot spring spa, hotel and homestay, garden landscape, cultural creativity, theme park, health campaign, as well as exhibition and conference.

Construction Duration: 3-5 years

Land Area: 4,000 mu

Supporting Conditions

1. Project Advantages and Opportunities:

Yangzonghai Lake Scenic Area is 20 kilometers away from the core area of Kunming and is adjacent to Kunming Economic & Technological Development Zone, Kunming Airport Economic Zone, and Chenggong New District. It is located in the half-hour economic circle of Central Yunnan and has a superior geographical location. In the future, Kunming will expand its development beyond Dian Lake. Yangzonghai Lake is located on the eastern development axis and will usher in great development opportunities. Four expressways including Shantou-Kunming Expressway, Chongqing-Kunming Expressway, as well as Fude-Yiliang Expressway and Sanbao-Qingshui Expressway which are under construction, three railways including Yunnan-Guizhou High-speed Railway, Nanning-Kunming Railway, and Yunnan-Vietnam Railway, and National Highway G324 pass through the whole area. The road network is crisscrossed with internal and external connections.

2. Associated Industries:

Yangzonghai Lake is one of the nine natural plateau freshwater lakes in Yunnan Province, with total water storage of more than 600 million cubic meters. With beautiful scenery and clear water, it is always known as the "Minghu Lake" and "Pearl of Plateau". The northeast coast of Yangzonghai Lake is rich in geothermal resources, with high development value. The project naturally consists of 1.33 square kilometers of a freshwater lake, namely Caodianhai Lake. It is home to many well-known tourism brands such as Spring City Golf, Hong Kong Bolian SPA Hot Spring, Overseas Chinese Town Eco-tourism Town, and Yunling Mountains Eco-tourism Sports Center.

Yangzonghai Lake area has profound history and culture, and the century-old Yunnan-Vietnam Railway passes through it. It has the Far East Flying Tigers Recuperation Base with many legends. It boasts the profound culture of Three Kingdoms and possesses national intangible cultural heritage Guansuo opera and cultural resources such as Dongjing music and "Eight Scenes of Yangzonghai". It was recorded to own 12 kilometers of the Ancient Tea-Horse Road.

3. Early Preparations:

The project is in the preliminary planning stage, with industrial planning. The feasibility study report will be prepared by settled enterprises on the basis of the industries. The project land has the construction land index and complete relevant procedures.

Investment Estimate and Fund Raising

Investment estimate: A total investment of RMB 6.5 billion.

Fund Raising: Self-raised by enterprises, bank loans, and other ways of financing

Preferential Policies Applicable

Land supply guarantee: The land of the tourism industry is supplied combining the whole aspect with local aspect, and rural collective economic organizations are encouraged to conduct business activities in accordance with the law by means of rural collective construction land or stock ownership and joint operation of land use right. Poverty-stricken areas will be given support in giving full play to their advantages in tourism resources and using rural collective construction land according to the law for entrepreneurship and development.

"One case, one meeting": Special support and incentive policies such as "one case, one meeting" and "one policy for one enterprise" will be carried out for major projects with high investment intensity, high scientific content, high economic benefits, great tax contribution, and strong driving effect.

Market Prediction (Analysis)

With the rapid aging of the Chinese population, the health care and old-age care market is in great demand. Data from the National Bureau of Statistics (NBS) shows that by the end of 2019, there were 253.88 million people aged 60 or above in China, accounting for 18.1% of the total population, an increase of 4.39 million than that by the end of 2018. The aging problem is worsening. In addition, the World Health Organization predicts that by 2050, 35% of the population in China will be over 60, making China one of the most aging countries in the world. The domestic health care industry has broad market prospects.

Kunming's tourism economy will maintain steady development, and the project enjoys broad market prospects. In 2019, Kunming received 186.4403 million domestic and foreign tourists, a year-on-year increase of 16.14%, including 1,494,400 overseas tourists, a year-on-year increase of 5.09%. It achieved a total tourism revenue of RMB 273.361 billion, a year-on-year increase of 25.39%.

Profit Model and Preliminary Benefit Analysis

In the initial stage, the project would launch health care real estate and villas to quickly withdraw construction funds and generates revenue from self-owned properties in the later stage. It is estimated that the annual revenue of the high-end health care and old-age care communities will reach RMB 1.2 billion, and the high-end leisure and tourism resort sector RMB 800 million. The project is expected to achieve annual revenue of RMB 2 billion, annual profit and tax of RMB 228 million, and an investment payback period of about 9.5 years after reaching the design capacity.

Risk Analysis

The project faces certain risks in market, policy, and operation.

Cooperation Pattern

Sole proprietorship, joint venture, holding, and equity participation are all allowed

Contact Information

Contact Authority: Management Committee of Yangzonghai Lake Scenic Area, Kunming

Contact Person: Li Songming

Tel: 0871-66024977

Fax: 0871-67517228

E-mail: kmyzhtc@163.com

Copyright © Yunnan Provincial Investment Promotion Bureau, All rights reserved.

Registration Number:19006131

Email:yunnanzsj@163.com   Telephone Number: +86(871)67195654/67195610

Address: 309 Guomao Road, Kunming, Yunnan, China.