"Beautiful Sanchuan" Pastoral Complex Cultural Tourism Project (Lotus Town)

Updated:2021/01/21 11:04

Project Name


"Beautiful Sanchuan" Pastoral Complex Cultural Tourism Project (Lotus Town)



Tourism Culture Industry

Project Site

Sanchuan Town, Yongsheng County, Lijiang City

Project Overview

Guided by China's basic ideas on the construction of pastoral complexes, in accordance with the model of "cultural tourism + modern agriculture + farmers", this project will strive to create an urban-rural integrated construction form of "beautiful environment, modern agriculture, cultural heritage, modern functions, and ecological livability". Centering on agricultural efficiency, farmers' income, and rural greening, the project will support qualified villages to strengthen infrastructure, industrial support, public services, and environmental construction, so as to achieve "three-industry synchronization", "three-industry integration", "three-in-one" of rural production, life and ecology. It will actively explore and promote the comprehensive discovery of new models, new formats, and new paths for the rural economy, focus on scenic spots and industrial driving, build on natural ecological landscapes and historical and cultural resources, and vigorously develop scenic tourism and planting and breeding industries. Hence, it will build a pastoral complex integrating circular agriculture, leisure and vacation, folk culture, tourism and farming experience. It is planned to build lotus industrial park, soft seed pomegranate industrial park, high-quality rice industrial park, fruit processing cold chain logistics center, forest park, wetland scenery and other projects. Thus, the prospects are good for investors.

Project Construction Content

The Project Construction Content includes three functional areas: agricultural sector (combining the local characteristic planting and breeding industry to develop modern sightseeing and leisure agriculture), cultural tourism sector (combining the characteristics of the Biantun culture and the local folk customs, carrying out cultural tourism), and accommodation sector (combining the local ancient residential buildings, building a small characteristic hotel that integrates eating, living and playing). The project will be constructed in two phases. Phase I will construct landscapes to build the core attractions, leisure gathering area, agricultural production area, infrastructure, community supporting network, and earthquake site park. Phase II will construct the residential development belt.

Supporting Conditions

The project site has unique natural scenery, cultural landscapes that have been inherited from generation to generation, convenient transportation conditions, and outstanding location advantages as a tourism spot. The feasibility study and land reserve of the project have been completed. Currently, after the completion of the Lijiang-Panzhihua Expressway, it takes about 40 minutes from Sanchuan to Lijiang, and about an hour from Sanchuan to Panzhihua. After the completion of the Yongsheng-Binchuan Expressway, it takes about one hour from Sanchuan to Binchuan.

Investment Estimate and Fund Raising

The investment is estimated to be RMB 1.7 billion.

Fund Raising: Self-financing.

Preferential Policies Applicable

The project can enjoy preferential policies because of the country's western development policy and opening up.

Market Prediction (Analysis)

With the improvement of people’s living standards, people who have been accustomed to the hustle and bustle of life in the city long to return to nature, and enjoy the fresh air of nature and the leisurely and comfortable pastoral life. Their desire to spend a holiday in the countryside and gardens is becoming stronger and stronger. Their demand to appreciate and experience the local culture is increasing day by day. Sanchuan Town relies on the natural environment surrounded by mountains and water, the fragrance of lotus, the habitat of water birds, and the rich historical Biantun culture to actively create a lotus-themed rural tourism, with delicious food and good catering, leisure and entertainment resort. Hence, this place has great potential for market development.

Profit Model and Preliminary Benefit Analysis

The project makes profits through catering and accommodation, comprehensive tourism service fees, sales and rental of shops.

After the completion of the project, it can effectively integrate the ecological tourism resources and enrich the tourism market in Yongsheng County and Sanchuan Town, greatly improve the ecological environment quality of Sanchuan Town and enhance the awareness of ecological protection and ecological economy of the town, which is conducive to improving the village road system, promoting the development of local economy, speeding up the transfer employment of local residents, driving farmers to increase incomes and acquire wealth, and promoting the common development of urban and rural economy. Meanwhile, the development of catering, agriculture, tourism and other related industries can be promoted.

After the completion of the project, the total annual revenue is expected to be RMB 120 million, with a net income of RMB 50 million.

Risk Analysis

The project has low risk and broad market prospects.

Cooperation Pattern

Cooperation, joint venture and sole proprietorship, etc.

Contact Information

Contact Authority: Culture and Tourism Bureau of Yongsheng County

Contact Person: Tong Shaojin

Tel.: 0888-6521371

Fax.: 0888-6521371

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Registration Number:19006131

Email:yunnanzsj@163.com   Telephone Number: +86(871)67195654/67195610

Address: 309 Guomao Road, Kunming, Yunnan, China.